New York Festivals Advertising Awards AME Awards for effectiveness has chosen the 2023 winners. The international Executive Jury awarded 1 AME Grand Award, 8 Gold Trophies, 10 Silver, 17 Bronze and 20 Finalist Certificate Awards.
Award-winning agencies employed a range of strategies to elevate global brands and achieve results, such as pioneering technologies, data for unconventional approaches, gamification for branding, AI and in-your-face guerilla marketing.
2023 AME Grand Award winner is The Greatest Guide to Jochos & Burgers by Vector B McCann / Performance Art for Bimbo.
The campaign is the world’s first fully generative search and signage system designed to put 8,402 of Mexico’s most creative hamburger and hotdog stands on foodies’ map. Supported by an AI-powered creative workflow, a Google Maps API-integrated consumer website, nationwide earned media, extraordinary street food recipes, and the world’s largest bakery, The Greatest Guide to Jochos & Burgers gives local businesses an edge against encroaching big fast-food chains.
Impressive results include +12,200,000 impressions across Mexico, +77,000 online map engagements to date, 42,010 unique point-of-sale images generated for Bimbo’s food vendor customers, +23% increase in sales among Bimbo’s “Special Channels” compared to the 10% target (+120%) and set Bimbo’s new +180% week-over-week nationwide sales record.
“This is the kind of project where the beautiful relationship the Bimbo brand has with the Mexican community flourishes and creates value for everyone involved. At the crossroads between traditional urban culture and technology, vendors can let themselves be known, people can find the most creative and unthinkable recipes and Bimbo bonds with them, moving one step further to its purpose of nourishing a better world. We are very grateful that they let us be part of it,” stated Juan Luis Arteaga, managing director, Vector B.
Gold winners:
- Leo Burnett Middle East, The Homecoming for Home Centre
- Leo Burnett Middle East, Self Check-Out for K-Lynn
- BBDO China, The Harbin Sit Pack for Anheuser-Busch InBev China’s Harbin
- McCann Canada, French Toast Guy for Wendy’s Canada
- Saatchi & Saatchi Middle East, Time to Read, for Kinokuniya
- Leo Burnett Group Manilla, Unbranded Menu for McDonald’s.
The United Arab Emirates emerged as the leader with the highest number of trophies awarded in this year’s AME Awards. Leo Burnett Middle East and Saatchi & Saatchi Middle East contributed significantly to Publicis Groupe’s success, securing an impressive 3 Gold trophies, 6 Silver, 11 Bronze, and 6 Finalist Certificate Awards.
The results of the AME Executive Jury are parsed in an annual rankings brief, The AME Report, a creative ranking system based on overall points earned for winning entries and provides an account of the highest-ranking agencies and brands within this year’s competition
Campaigns that have earned awards within AME are prominently featured on WARC within the AME showcase.
View the 2023 AME Awards winner’s showcase here.
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