New York Festivals AME Greater China Awards has concluded its inaugural year with a two-phase judging process to find the work that speaks of creative excellence and marketing effectiveness. Entries were judged by a 12-person executive jury led by jury president, Ida Siow, senior strategy partner, Ogilvy Asia.  

“All of us at New York Festivals are deeply grateful to the AME Greater China Executive Jury, as well as to the creative agencies and brands that submitted their innovative and effective campaigns. The winning work exemplifies the remarkable impact that strategically and creatively driven campaigns can achieve,” stated Gayle Seminara Mandel, VP, executive director, New York Festivals AME Awards and AME Greater China Awards

10 exceptional campaigns were shortlisted and from these 8 winners emerged.Find all the award winners here.

2024 AME Greater China Awards Winners:

• AME Gold Award: Agency,  TOPic & Loong for brand, Kuaishou 快手. Campaign: Kuaishou Live Again 快手《LIVE AGAIN 重生ID》Category: Promotion of Health & Human Services. The campaign also won two finalist awards in Corporate Image and Social Media Community Management.
• AME Silver Award: Agency, Shanghai Tian Yu Kong Advertising 上海天与空广告有限公司 for brand, ele.me 饿了么 Campaign: Propose a Day Off for Winter Solstice 建议冬至放一天假 (Category: Socially Conscious Content)
• AME Bronze Award: Agency, BlueFocus 蓝色光标 for brand JinMaiLang – LaMianFan 今麦郎
  Campaign: Noodles Forbes 桶泡面让中国涌现了 300 万 “富豪 (Category: Activation and Engagement)

Finalist Awards went to

• PAWPAW for Meituan & Jia Bing: Enjoy Spring Like I Do for client, Meituan, in Influencer Marketing
• Banana Balloon for WheelCheer for client, Tencent Parental Guardian Platform, in Social Equality – Diversity, Equity, and Inclusion BlueFocus’ Strange Fun Goods Contest for, DouYin, in Avant Garde / Innovative.
  
  Two campaigns remained at shortlist status:

• Meituan & Jia Bing: Enjoy Spring Like I Do in Branded Content/Entertainment for client, Meituan
• 180 Creative Group Agriculture Product Deserves an Awesome Write-Up in Influencer Marketing for client, JD.

The results of all the AME Awards Jury sessions are parsed in the AME Report, an annual ranking report that applauds agencies and brands from 30 countries. View the 2023 AME Report here. The 2024 AME Report will feature a special supplement dedicated to the top-scoring agencies and brands in Greater China.