NYF: CHE Proximity, BWM Dentsu and Ogilvy Melb lead Australia’s finalists

Australia has 69 finalists in the New York Festivals World’s Best Advertising Awards, led by CHE Proximity, BWM Dentsu, Ogilvy Melbourne and McCann.

CHE Proximity has 15 finalist spots:

The Hearing Test in Disguise for Cochlear (6)

Inconvenience Stores for Swann Insurance (3)

https://youtu.be/9wQZJxCVMb4

Making The List for Lego Australia (3)

Billion Point Giveaway for Velocity Frequent Flyer (3)

https://youtu.be/EsbOqmyANDY

BWM Dentsu has 15 finalists:

Snapchat Disappearing Person Alerts for Queensland Police (7)

Alert Aid for Victorian Government (5)

Premmie Proud for Babylove (2)

Passport Take off for Qantas (1)

Ogilvy Melbourne has 7 finalists spots:

AAMI Smartplates (7)

McCann Worldgroup Australia has 6 finalists spots:

Parfums de Voyage – a return journey through scent for Cathay Pacific (4)

Tap for Your Town for Mastercard (1)

Digital Puppetry for Melbourne International Film Festival (1)

The other Australian finalists are VML Sydney, AIRBAG, TKT Sydney, Cummins & Partners Melbourne, Clemenger BBDO Sydney, Fenton Stephens, Finch, Alt.vfx, Blackbird, TBWA and Marketforce.

This year’s finalists came from 51 countries. The US has the most finalist positions by far. Germany is #2, followed by South Korea.

The 2018 Grand Jury, made up of of 400+ creative directors, executive creative directors and worldwide chief creative officers from 57 countries determined the finalists through online judging sessions and a live judging session.

They will now be assessed in the live judging round by the 2018 Executive Jury, made up of global chief creative officers and C-suite creative leaders.

The five rounds of judging by the Executive Jury take place in New York City April 19 to 23 to select the World’s Best Advertising Third Prize, Second Prize, First Prize, Grand Prize Award and Best of Show award-winning entries. All Film Craft Finalists will be judged on Saturday and Sunday, April 21 to 22 by the second annual Film Craft Executive Jury. All trophy winners will be announced live at the New York Show on May 17 in NYC.