Bewdie, Australia. Whybin/TBWA Melbourne won Grand Prize for ANZ GAYTMS & Asia Pacific Regional Agency of the Year. Revolver/Will O’Rourke won Production Company of the Year.
New York Festivals International Advertising Awards announced the World’s Best Advertising on May 21.
Best of Show went to Marcel Paris for inglorious Fruit & Vegetables, the campaign that turned the fruit and veg suppliers and retailers reject into FMCG and made supermarket chain, Intermarche’s, motto, “united against expensive life,” famous throughout the world.
The campaign also won 3 Grand Prize Awards, 2 First Prize Awards, 2 Second Prize Awards, 1 Third Prize Award, and a single Finalist Award.
89 countries entered work. The Executive Jury awarded the Best in Show Award, 14 Grand Prize Awards, 50 First Prize Awards, 77 Second Prize, 224 Third Prize, and 933 Finalist Awards.
Client, Intermarché, won New York Festivals 2015 Brand of the Year Award for its commitment to creativity and innovation.
BBDO won Network of the Year for the third year in a row, for achieving the most awards and the highest calibre work. 24 global offices earned 2 Grand Prize Awards, 5 First Prize Awards, 8 Second Prize Awards, 29 Third Prize Awards, and 110 Finalist Awards.
BBDO also won 4 UNDPI Finalist Awards.
Regional Agency of the Year Award is awarded to an advertising agency that earns the highest score for entries in all competitions across all mediums.
This year’s Regional Agencies of the year are:
- Europe: Marcel Paris, France
- North America: Leo Burnett Toronto, Canada
- South America: AlmapBBDO Publicidade e Comunicação LTDA, São Paulo, Brazil
- Asia Pacific: WhybinTBWA Group Melbourne, Australia
- Middle East/Africa – FCB South Africa (Pty) Ltd – Johannesburg, South Africa.
Production Company of the Year: Revolver/Will O’Rourke Australia. This is based on total points scored, irrespective of whether these have been entered by the production company, advertising agency, or another third party. Entries produced by Revolver/Will O’Rourke earned 1 Grand Prize Award, 3 First Prize Awards, 2 Second Prize Awards, 2 Third Prize Awards and 9 Finalist Awards.
Best in Show and Grand Prize winners. [Full winners list here:]
Best of Show: Marcel France: Intermarche: Inglorious Fruits & Vegetables: Integrated | Products & Services: Retail Stores
Grand Prize Awards:
- GGH Lowe Germany: ZDK Gesellschaft Demokratische Kultur: Nazis against Nazis – Germany’s most involuntary charity walk: Public Service Announcements | Collateral / Direct Marketing: Civic & Social Education
- Wieden+Kennedy USA: Procter & Gamble: Pick Them Back Up: Film | Television / Cinema / Online: Products & Services: Household Products & Services
- Marcel France: Intermarche: Inglorious Fruits & Vegetables: Integrated | Products & Services: Retail Stores
- WhybinTBWA Group Melbourne: ANZ GAYTMs: Public & Media Relations | Products & Services: Financial & Investment Services
- AKQA UK: Nike: House of Mamba: Design | Use Of Medium: Environmental Design: Exhibitions & Live Events
- AMV BBDO UK: Sainsbury’s Supermarket: 1914: Film | Craft: Best Production Value
- Marcel France: Intermarché: Inglorious Fruits & Vegetables: Creative Marketing Effectiveness | Best Use: Green Marketing
- Factory UK: Honda: The Other Side: Digital |Viral: Video
- FCB South Africa: Coca-Cola South Africa / Coca-Cola: A rainbow for the Rainbow Nation: Outdoor | Use Of Medium: Billboards
- HEREZIE Paris: Zwilling J. A. Henckels / Miyabi: The Beauty Of Sharpness: Print | Craft: Art Direction
- FCB South Africa: Coca-Cola South Africa / Coca-Cola: A rainbow for the Rainbow Nation: Avant-Garde
- Leo Burnett, Toronto: Procter & Gamble / Always: #LikeAGirl: Branded Entertainment | Products & Services: Cosmetics, Beauty Aids & Toiletries
- Marcel France: Intermarche: Inglorious Fruits & Vegetables: Direct & Collateral | Use Of Medium: Product Launch
- Sancho BBDO Bogota: Exito Foundation: Radiometries: Radio | Craft: Use of Medium
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