New York Festivals International Advertising Awards has chosen the 2022 Grand Jury from 56 countries. The 2022 jury panel includes chief creative officers, executive creative directors, art directors, copywriters, executive producers, social media, and public relations pros who all review entries and play a pivotal role in selecting the World’s Best Advertising.
View the jury here.
“New York Festivals is honoured to have these respected creatives share their industry experience on the 2022 Grand Jury,” stated Lauren Murray, associate executive director, New York Festivals. With more than 300+ industry innovators on board to date, 2022’s jury panel represents a diverse range of creative talent who will lend their perspective to determine the 2022 Advertising Awards Shortlist.”
NYF has also created a new Creative Ambassador Program and partners with Dotun Bello, senior copywriter for TBWA\Chiat\Day as the first ambassador. The initiative launched by Lauren Murray Awards provides an opportunity for NYF to shine the spotlight on emerging and established talent represented by the Creative Ambassador Program. NYF’s Ambassadors will be highlighted on NYF’s platforms during the competition and serve on the 2022 Grand Jury.
“NYFA’s Ambassadors will be our eyes and ears within the representative’s country. Working together with our team, they will introduce us to local creatives and agencies, and will be sharing exceptional creative work represented by their country,” Murray stated. “We look forward to spreading the word about this ground-breaking work through video interviews and social media posts, as well as offering each person featured a spot on our Grand Jury.”
“I was thrilled beyond belief when New York Festivals agreed to partner with me and created the Ambassador Program, giving folks with ties to smaller advertising communities the platform they need to show off their work and creativity,” Bello commented.
Bello is a Nigerian creative working in Brooklyn, NYC, who began his advertising career in Lagos before making his way to the US in 2015. He has created campaigns for brands such as Guinness, Bharti-Airtel, BMW, Xfinity, Louis XIII, Samsung and YouTube.
“Our industry has a knack for celebrating work that ‘rises to the top’ without acknowledging that many smaller advertising communities don’t have equal opportunity to be highlighted,” added Bello.
The 2022 Creative Ambassador Program will feature creative talent from Lagos, Nigeria. The program and will expand to highlight work from talent-ripe communities around the globe.
“There are many systemic rungs in place that make it near impossible for advertising professionals in smaller markets like Lagos to be seen and celebrated,” Bello stated. “The goal is to highlight the best out of a creative industry that is truly ready to meet the rest of the world. I look to the music industry and the global successes of folks like Burna and Tems and I hope one day we come to appreciate that creativity can truly be found everywhere and doesn’t have to look like anything we’ve seen before to be valued.”
Kicking off the Creative Ambassador Program this season, NYF’s Advertising Awards will feature an interview with Bello and NYF executive jury president, Fede Garcia, BCW’s global chief creative officer, in New for 2022, an interview with NYF Executive Jury Future interviews will shine the spotlight on Lagos creatives and emerging global talent.
The deadline to enter the 2022 New York Festivals Advertising Awards is April 1, 2022. Find more information on categories, rules and regulations here.
