The New York Festivals’ World’s Best Advertising Awards were handed out on May 18 in New York.
Clemenger BBDO Melbourne’s Meet Graham for Transport Accident Commission Victoria won the Best of Show 2017 award as well as Grands Prix in Avant-Garde and Public Service Announcements / Communications plus 3 First Prize Awards, 1 Second Prize Award, and a Finalist Award. Clemenger Melb also won the Regional Agency of the Year Award for Asia Pacific.
UPDATE: Clemenger BBDO Melbourne’s Graham becomes world famous
James McGrath, chief creative officer at Clemenger BBDO Melbourne commented, “It is a great privilege and humbling for us to join the lineage and legacy of New York Festivals. We are thrilled to be awarded Best of Show, we want to thank our creators and makers of course but most of all our clients, whose bravery and genuine belief in solving real world problems inspires us.”
Leo Burnett Melbourne’s Reword for Headspace won the 3rd Place UNDPI Award for public service work that exemplifies the aims and ideals of the United Nations.
Lockheed Martin, American global aerospace, defense, security and advanced technologies company won the New York Festivals 2017 Brand of the Year Award for its commitment to creativity and innovation. Creative work submitted on behalf of Lockheed Martin won 2 Grand Awards, as well as 6 First Prize Awards.
McCann New York’s The Field Trip to Mars won two Grands Prix for Lockheed Martin – one in Activation & Engagement and the other in Outdoor/Out of Home Marketing.
BBDO won 2017 Network of the Year for the fifth year in a row. 22 global BBDO offices earned 2 Grand Prize Awards, 7 First Prize Awards, 12 Second Prize Awards, 15 Third Prize Awards, and 78 Finalist Awards. In addition, the network was awarded the United Nations Department of Public Information First Prize Award and 2 UNDPI Finalist Awards.
“It’s important to us that so many BBDOs in the network are represented,” said David Lubars, chief creative officer, BBDO Worldwide, “because it proves that our claim of being a ‘global boutique’ is true; there are a lot of great BBDOs around the world.”
Tohokushinsha Film Corporation Japan won Grands Prix in both Film – Cinema/TV/Online and Branded Content/Branded Entertainment for Gravity Cat for Sony.
This year’s Regional Agency of the Year Awards went to:
- Europe: Heimat Berlin
- North America: McCann New York
- South American: AlmapBBDO, Sao Paulo
- Asia Pacific: Clemenger BBDO Melbourne.
The Grand Prize Awards went to:
ACTIVATION & ENGAGEMENT: McCann New York, Field Trip to Mars for Lockheed Martin.
AVANT GARDE: Clemenger BBDO Melbourne, Meet Graham for Transport Accident Commission Victoria.
BRANDED CONTENT/BRANDED ENTERTAINMENT: Tohokushinsha Film Corporation, Japan Gravity Cat for Sony Interactive Entertainment / Gravity Daze 2.
DESIGN: Ogilvy & Mather New York, USA The Refugee Nation for Amnesty International.
FILM – CINEMA / ONLINE / TV: adam&eveDDB New York, USA Buster the Boxer for John Lewis.
FILM – CINEMA / ONLINE / TV: Tohokushinsha Film Corporation, Japan Gravity Cat for Sony Interactive Entertainment / Gravity Daze 2
OUTDOOR / OUT of HOME MARKETING: McCann New York, USA The Field Trip to Mars for Lockheed Martin.
PUBLIC SERVICE ANNOUNCEMENTS / COMMUNICATIONS: Clemenger BBDO Melbourne, Australia Meet Graham Transport Accident Commission Victoria.
Each year, New York Festivals, in partnership with the United Nations Department of Public Information, appoints a UN panel to select public service work that exemplifies the aims and ideals of the United Nations.
This year’s UNDPI winners are:
- 1st Prize Award: McCann New York, USA, #MakeWhatsNext, for Microsoft
- 2nd Prize Award: T/A POL Norway, 25 m2 Syria, for TV-Aksjonen NRK + Red Cross + IKEA
- 3rd Prize Award: Leo Burnett Melbourne Australia Reword” for Headspace
UNDPI Finalist Certificates went to:
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- Ogilvy Germany, Switch it Off for Amnesty International
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- McCann Erickson Paris, Girls of Paradise for Mouvement
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- DDB Germany, Check it before it’s removed: naked breasts on Facebook against breast cancer for Pink Ribbon Deutschland
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- BBDO New York, Evan for Sandy Hook Promise
- McCann Sydney, A Table to End Hunger for The Hunger Project Australia
Other Australian winners were:
Clemenger BBDO Sydney won 3 Third Prize Awards, for Packs That Scare Gulls for Hungry Jack’s (2) and GEeks Go For #CC9900 for General Electric (1) and 11 Finalists Awards.
Saatchi & Saatchi Sydney won 7 Second Prize Awards and 1 Third Prize Awards for LandCruiser Emergency Network for Toyota.
Leo Burnett Melbourne won 6 2nd Prize Awards, 8 3rd Prize Awards and 2 Finalist Awards for Reword for Headspace, two 3rd Prize Awards and 5 Finalist Awards for Preserved Memories for SPC Ardmona and 1 Finalist Award for Chase it for Honda Civic.
Finch won 2 1st Prize Awards for Date for Foxtel, a 2nd and a 3rd Prize for Consequences for Transport Accident Commission, a 2nd Prize for Stop It At The Start for Department of Social Services, and a 3rd Prize and a Finalist Award for Every Second Counts for St. Kilda Film Festivals.
Blackbird won a 1st Prize Award for Rethink Speed for Transport Accident Commission Victoria.
Havas won Finalist Awards for Air Force – What is up? for Australian Defence Force and Steve Waugh – The Riderless Bike (with Red Agency & Finch) for Steve Waugh Foundation.
BWM Dentsu Melbourne won one 3rd Prize Award and 3 Finalist Awards for The Tailor Made Store for Chadstone, and 1 Finalist Award for Remote Ristorante for Dr Oetker Ristorante.
The Woolshed Company won 1 3rd Prize Award and 3 Finalist Awards for Viral Experiment for The Woolshed Company.
Australia’s single finalist winners were:
Alt.vfx, Fenton Stephens, Marketforce, Photoplay Films, Showpony Advertising, The Kitchen Table, The Works Sydney and TKT Sydney.
View all the NYF winners here.
