It’s very sad for LGBTQI people that brands have to be brave to support them. But Australia is in the middle of a ridiculous “non-binding postal vote plebiscite”, that – as everyone intelligent predicted – is getting people on both sides hot under the collar.
During Mardi Gras in Australia this year, Ogilvy Melbourne helped AAMI to show its “not very insurance-y” support for all Australians with a tactical TVC (that’s on air again right now – goodonya, O&M and AAMI.)
Ogilvy Melbourne: AAMI is even more “not very insurance-y” during Mardi Gras
So when I came across something even more gorgeously gay and glittery than plebiscite pleas last night, with AAMI’s now famous drag queens featured, there could only be one brave agency behind it. The Broken Heel Festival, a three-day celebration of the birthday of Priscilla Queen of the Desert in her birth place, Broken Hill, is on again in a few weeks.
And clearly, Ogilvy Melbourne has helped AAMI to sponsor it.
You could not find a more powerful symbol of the road Aussies are taking (however bumpy) to an (inevitably) equal for all Australia than Off To Broken Hill, the AAMI campaign for the Festival. Again, goodonya, O&M and AAMI.
