Keith is an everyday Aussie bloke who is falling victim to all the everyday Aussie accidents. He makes you remember that little accidents can have Olympic-sized consequences – and that’s where AAMI insurance comes in. AAMI keeps restoring Keith’s home life.
The new AAMI campaign by Ogilvy Melbourne ties in with the insurer’s sponsorship of the Tokyo 2020 broadcast sponsorship with the Seven Network.
David Ponce de Leon, Ogilvy executive creative director, commented, “We had a ball rolling Keith out to perform at the highest level of competition and to take on our competitors with AAMI’s superior cover. With each AAMI Does campaign we continue to remind Australians at home that AAMI do when others don’t. Light that ceremonial sausage, Keith.”
Rapthi Thanapalasingam, head of mass brands & sponsorships at Suncorp Group, added, “As the Seven Network broadcast partner of the Olympic Games Tokyo 2020 coverage, we want to remind Australians watching at home that not all the action happens at the stadium. But when accidents do happen, AAMI has the right level of cover to help you recover.”
The campaign underlines Australia’s confidence in AAMI as an insurer with almost half of all Australians considering the brand for their insurance. AAMI continues to lead the Australian Insurance sector as the most considered brand nationally, now 10 percentage points higher than any other insurer. The full campaign covers TV, OOH, social, radio and digital.
Credits:
Client: AAMI (Suncorp)
Chief Marketing Officer & Executive General Manager Brand & Marketing: Mim Haysom
Head of Mass Brands & Sponsorships – Brand & Marketing: Rapthi Thanapalasingam
AAMI Marketing Manager: Toby Gill
AAMI Marketing Specialist: Sally Frank
AAMI Marketing Lead: Olivia Rourke
Manager, Social & Content Marketing: Heidi Storey
Group Content Lead: Angie Moore
Agency: Ogilvy Melbourne
Executive Creative Director: David Ponce de Leon
Creative Directors: Lenna Boland & Ryan Clayton
Head of Strategy: Virginia Pracht
Senior Producer: Mel Herbert
Group Account Director: Angus Pearce
Senior Account Directors: Jess McColl, Steph Nikolovski & Benedict Smith
Account Manager: Oliver Corcoran
Art Director: Alayna Kunitake
Copywriter: Ted Brearley
Social Creatives: Julia Stretch & Robbie Ten Eyck
Head of Print Production & Studio: Brendan Hanrahan
Production Company: Airbag
Director: Uncle Friendly
Producer: Karen Sproul
Executive Producer: Martin Box
Managing Partner: Adrian Bosich
DOP: Danny Ruhlmann
Editor: Graeme Pereira
Offline Edit: ARC Edit
VFX Online: Airbag
Music: Otis Studios
Keys: Brekkyboy
Sound: Bang Bang Studios
Sound Design & Engineer: Sam Hopgood
Photographer: Hugh Peachey
Media Agency: OMD
