Keith is an everyday Aussie bloke who is falling victim to all the everyday Aussie accidents. He makes you remember that little accidents can have Olympic-sized consequences – and that’s where AAMI insurance comes in. …
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Who's doing what in the world of commercial creativity.
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Ogilvy Melbourne
The first time I saw Ogilvy Melbourne’s Easter Cadbury commercial on TV, I cried my eyes out and had an instant desire for chocolate. I don’t think it was because I’d been cooped up in …
Ogilvy Melbourne: AAMI dishes out a not very insurancey surprise
September 6, 2018
“If the unbelievable happens…” Well, it does in Ogilvy Melbourne’s latest instalment of AAMI’s Not Very Insurancey brand platform. The ad is a very clever play on 3D TV. A car comes crashing through the …
Ogilvy Melbourne has had a rewarding year. Growth has been good. Its creativity has been brave. It has won awards. And it has recently won the Cadbury account. Now it’s strengthening its in-house capabilities to create …
Cannes Lions Global Creativity Report: Leo Burnett Aus has 2 agencies in Innovation’s top 15. Australia has 4.
October 27, 2017
Innovation rankings are a measure of whether agency can cut it in its ferociously competitive world. Leo Burnett has two offices in this year’s Cannes Lions Global Creativity Report Innovation Top 15. Two Australian agencies. Leo Burnett …
COMMENT: How to kill an idea. By David Ponce de Leon
July 12, 2017
How to kill an idea? It’s easy. All you do is walk up to it. It won’t run away. Then, as it looks up at you trustingly, mistaking you for its mother, you smash in its skull …
Making Priceline “a woman’s pharmacy” for health and fitness was a smart tactic by Ogilvy in summer 2016, in the face of strong competitive pressure from the discount chains. It grew to include women in …
Mardi Gras is the perfect canvas for a not very insurance-y positioning, is it not? Ogilvy Melbourne has seized the opportunity to embrace acceptance and draw attention to its humorous campaign for AAMI roadside assistance …
Q: What’s a peacock doing in a Laminex ad?
February 11, 2015
The Laminex range includes a colour called peacock. And another called diamond. They work well together. But showing them working well together would be such a boring ad. Instead, the creatives at Ogilvy Melbourne took the …
Ogilvy seduces Australia with food
February 3, 2015
Ogilvy Melbourne’s Discover Something New lured a pleasing number of curious Australians to the Melbourne Food & Wine Festival last year, so it returns for this year’s campaign. Ogilvy has also called on some of Australia’s …
M&C and Mercerbell look on the funny side of life
January 27, 2015
NRMADE Better’s squatter possums are still the funniest of M&C’s bunch. But the bloke who offers to help when your car breaks down then nicks off with it (you think) comes very close. They’re both the …
Neil and Gaz’s drag race at 40kmph
January 5, 2015
So the three insurance amigos are competing on TV. AAMI’s third in the Neil and Gaz series is weaving and ducking between Allianz’ emotive newie by MercerBell and Captain Risky (aka, Budget Direct) by 303Lowe. …