Keith is an everyday Aussie bloke who is falling victim to all the everyday Aussie accidents. He makes you remember that little accidents can have Olympic-sized consequences – and that’s …
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Who's doing what in the world of commercial creativity.
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Ogilvy Melbourne
The first time I saw Ogilvy Melbourne’s Easter Cadbury commercial on TV, I cried my eyes out and had an instant desire for chocolate. I don’t think it was because …
Ogilvy Melbourne: AAMI dishes out a not very insurancey surprise
September 6, 2018
“If the unbelievable happens…” Well, it does in Ogilvy Melbourne’s latest instalment of AAMI’s Not Very Insurancey brand platform. The ad is a very clever play on 3D TV. A …
Ogilvy Melbourne has had a rewarding year. Growth has been good. Its creativity has been brave. It has won awards. And it has recently won the Cadbury account. Now it’s strengthening …
Cannes Lions Global Creativity Report: Leo Burnett Aus has 2 agencies in Innovation’s top 15. Australia has 4.
October 27, 2017
Innovation rankings are a measure of whether agency can cut it in its ferociously competitive world. Leo Burnett has two offices in this year’s Cannes Lions Global Creativity Report Innovation …
COMMENT: How to kill an idea. By David Ponce de Leon
July 12, 2017
How to kill an idea? It’s easy. All you do is walk up to it. It won’t run away. Then, as it looks up at you trustingly, mistaking you for its mother, …
Making Priceline “a woman’s pharmacy” for health and fitness was a smart tactic by Ogilvy in summer 2016, in the face of strong competitive pressure from the discount chains. It …
Mardi Gras is the perfect canvas for a not very insurance-y positioning, is it not? Ogilvy Melbourne has seized the opportunity to embrace acceptance and draw attention to its humorous …