“If the unbelievable happens…” Well, it does in Ogilvy Melbourne’s latest instalment of AAMI’s Not Very Insurancey brand platform. The ad is a very clever play on 3D TV. A car comes crashing through the wall on which the TV is mounted while the family is watching a 3D movie. It’s comedy with more layers than the usual insurance ad. or even the usual ad. And a jolt to the senses that the audience is likely to remember.
The ad’s message is that when the unexpected happens, you can count on AAMI to deliver quick and easy online claims. Message received for most, one would expect.
David Ponce de Leon, executive creative director, Ogilvy Melbourne, commented, ‘‘In these heady times of 3D, 4D, AR and VR, it’s getting harder for everybody to tell the difference between what’s real and what’s not. Unfortunately, nothing gets more real than the unexpected happening to you and your family. We wanted to bring this insight to life and remind Australians that no matter how unbelievable a situation is, you can count on AAMI, and capture the event to lodge a quick and easy online claim.
Michelle Martinis, executive manager, AAMI brand and marketing, added, ‘‘AAMI not only enjoys entertaining customers with content that customers love, AAMI works hard to help customers prevent and recover quickly from life’s little or big mishaps, and our quick and easy online claims functionality is further proof of this.’’
The film is currently airing nationally in Australia through a variety of channels including FTV, STV, YouTube, Facebook & Instagram.
https://www.youtube.com/watch?v=UnagcMSk8L8
The ad follows in the wake of Lorraine the much-loved cat burglar that IS a cat and Camilla’s dad who’s more dangerous than his karate daughter:
Ogilvy Melbourne: This is why Karate Camilla’s dad needs AAMI life insurance
Credits:
Agency: Ogilvy Melbourne
Executive Creative Director: David Ponce de Leon
Creative Directors: Lenna Boland, Josh Murrell &Sharon Condy
Head of Strategy: Gavin MacMillan
TV Producer: Jennie McCartney
Group Account Director: Milly Scott
Senior Account Director: Belinda Bassingthwaighte
Senior Account Manager: Jess McColl
Social Media Manager: Julia Stretch
Production Company: Rabbit
Director: Owen Trevor
DOP: Ari Wegner
Executive Producer: Lucas Jenner
Editor: Jack Hutchings @ The Butchery
Grade: The Refinery
VFX: BlackBird
Sound Design: Sam Hopgood @ Bang Bang
Client: AAMI
Executive Manager, AAMI Brand and Marketing: Michelle Martinis
Marketing Team: Anthony Russell, Toby Gill, Oliva Rourke & Heidi Liow
