If you logged into Facebook on the weekend, you may well have noticed Ogilvy’s masterful Sydney Mardi Gras carpe diem for AAMI – Queen of the Desert – zooming from one newsfeed to another, picking up Likes and Shares and thousands of views.
Ogilvy Melbourne: AAMI is even more “not very insurance-y” during Mardi Gras
The agency has followed that masterpiece of timing with a masterpiece of humour, Nan Cave.
This edition of Ogilvy’s not very insurance-y campaign for AAMI features a nan who is very much in touch with her inner teenager – the point being, you really want to be sure that your granny flat is completely covered. Otherwise, nan will have to live with you.
Ogilvy Melbourne’s executive creative director David Ponce de Leon noted, “This continues to prove why AAMI is not your average insurance company. This is classic AAMI storytelling, human truths and light-hearted humour. Throw a bit of Wayne Newton, a quirky nan, some feathers and glitter, and a couple of fun loving characters into the mix and you’re bound to end somewhere really special.”
Michelle Martinis, executive brand and marketing manager, AAMI commented, “Whether it be service, products or innovative apps in a highly competitive category, our standard of cover, service and innovation is squarely focused on delivering to customer needs, and strives to be market-leading. And that, we believe, is what makes us different. In fact, insurance delivered in a Not Very Insurancey way is core to AAMI’s communications and brand platform, with memorable and engaging stories, full of character and colour, for all Australians to identify with and enjoy.
“Our latest round of creative developed in partnership with Ogilvy Melbourne delivers more loveable characters and more Danke Schoen, with our famous AAMI girls, coming out to the rescue and heading out into the world to help customers in need.”
Both of the new AAMI spots are on air nationally, with more surprises to come.
Credits:
Client: AAMI
Head of Brand Marketing: Tim Hernadi
Executive Manager, AAMI Brand and Marketing: Michelle Martinis
Marketing Team: Anthony Russell, Toby Gill, Nykkea Volkers, Catherine Bloxsom, Angela Grogan
Agency: Ogilvy Melbourne
Executive Creative Director: David Ponce de León
Senior Copywriter: Lenna Boland
Senior Art Director: Ryan Clayton
Head of Strategy: Gavin MacMillan
Business Director: Belinda Danks-Woodley
Account Director: Belinda Bassingthwaighte
Account Manager: Jessica McColl
Agency Producer: Jennie McCartney
Media: Starcom
Production Company: Robber’s Dog
Director: Adam Stevens
Producer: Mark Foster
DOP: Lachlan Milne
Production Manager: Justine Pitcher
Production Designer: Lucinda Thomson
Editor: Tim Parrington – The Butchery
Grade: Martin Greer – The Refinery
Audio Post: Sound Lounge
Sound Design: Sam Hopwood
Music: Danke Schoen – Wayne Newton
FULL CREDITS
Client: AAMI
Head of Brand Marketing: Tim Hernadi
Executive Manager, AAMI Brand and Marketing: Michelle Martinis
Marketing Team: Anthony Russell, Toby Gill, Nykkea Volkers, Catherine Bloxsom, Angela Grogan
Executive Creative Director: David Ponce de León
Senior Copywriter: Lenna Boland
Senior Art Director: Ryan Clayton
Head of Strategy: Gavin MacMillan
Business Director: Belinda Danks-Woodley
Account Director: Belinda Bassingthwaighte
Account Manager: Jessica McColl
Agency Producer: Jennie McCartney
Media: Starcom
Production Company: Robber’s Dog
Director: Adam Stevens
Producer: Mark Foster
DOP: Lachlan Milne
Production Manager: Justine Pitcher
Production Designer: Lucinda Thomson
Editor: Tim Parrington – The Butchery
Grade: Martin Greer – The Refinery
Audio Post: Sound Lounge
Sound Design: Sam Hopwood
Music: Danke Schoen – Wayne Newton
Ogilvy Melbourne is part of WPP AUNZ, Australasia’s leading marketing communications group.
