Doctolib, the online place for finding and booking health practitioners, is demonstrating its commitment to caregivers, in a heartwarming film by Ogilvy Paris.

Soigner, c’est bien plus qu’un métier (Caring, It’s Much More Than a Job) highlights the complexity and richness of the work of those who do more than their job every day. The film points out that they are general practitioners, physical therapists, dentists, and also sometimes improvise as babysitters, coaches…even make-up artists and clowns. Because caring is much more than a job, the ambition of Doctolib is to help professionals by freeing up their time and simplifying their daily lives for the benefit of patients.

The film’s emotive content owes its power to director, Sidney van Wichelen from Plavers Paris, and the music, Open Arms by November Ultra.

With the aim of being both realistic and credible, Doctolib co-constructed this film with its medical committee and called on health professionals and patients to share their experiences. A mother with her baby, a physical therapist who pushes his patient’s wheelchair in life, and a young girl in the hospital shared their experiences with the team and are part of the characters in this film.

Elise Bert-Leduc, a member of Doctolib’s executive committee, commented, “Year after year, Doctolib has managed to find its place at the heart of patients’ habits. The French are familiar with our services and appreciate their usefulness daily, but few are aware of our role with healthcare providers, which is our primary reason for being.”

“We are very happy and proud to be accompanying one of the most beautiful, useful, ambitious, deeply humble and human French companies. We wanted to offer them a campaign that reflects all these values,” added Matthieu Elkaim, president and chief creative officer of Ogilvy Paris.

Credits
Client: Doctolib
CEO & Co-Founder: Stanislas Niox-Château
Marketing Director: Maxime Schmidt
Marketing B2C France: Marie DeVibraye

Agency: Ogilvy Paris
Presidents: Matthieu Elkaim, Mathieu Plassard
Chief Creative Officer: Matthieu Elkaim
Creative Director: Benjamin Bregeault
Art Director: Clémentine Guillope
Copywriters: Noémie Triau, Grégoire Peronne
Business Partner: Thibault Loué
Account Manager: Grégoire Bazin
Account Executive: Laure Flebus
TV Producer: Aurelie Appert
Sound Production: H&0

Production Company: Players Paris
Director: Sidney Van Wichelen
Producer: Stéphane Martin
Director of Production: Charlotte Telenne
Post-Production: Firm