Ogilvy Public Relations Australia has appointed business founder, social media trainer and award-winning communicator, Adam Vincenzini as managing director of the Melbourne office. Melbourne has had a significant growth year and expects more of the same to come.

“Adam has an outstanding pedigree, not only within the digital and creative industries, but as a business founder and builder. His Melbourne experience also puts him in an excellent position to continue Ogilvy PR Melbourne’s pattern of growth,” stated Ogilvy PR chief executive officer, Kieran Moore.

“His broader industry roles in training and speaking will also benefit our teams in terms of talent and skills development, and we look forward to him joining the established Ogilvy PR team.”

For the past three years, Vincenzini has run the social and content agency he founded, Kamber, working with major brands, Coles, Treasury Wine Estates, City of Melbourne, Bank of Melbourne, Melbourne Food and Wine Festival and Village Roadshow.

Adam Vincenzini

He has been a content creator for PR Daily, The Next Web, Communicate Magazine and his own blog. He has also appeared as a headline speaker at several industry events in both Australia and Europe on the subjects of content strategy, online video and reputation management.

Before Kamber, Vincenzini held in-house and senior agency roles in Australia and the UKat Mango Australia, Cricket Australia, Hill + Knowlton Strategies and Lexis PR (London).

He will bring to Ogilvy PR his expertise in strategy development, insights and analysis, social media and web content, video production and digital design, and media buying – and a “unique perspective,” Vincenzini added.

“For the past 10 years in particular, my experience has had a definite digital skew, especially in relation to the development of online content. I was attracted to Ogilvy PR’s broad experience across the entire communications spectrum teamed with its focus on digital,” Vincenzini commented.

“And importantly, I will be working with a talented team of practitioners, plus Ogilvy’s core values resonate with my own values, especially bravery which I believe is the key component in bringing unconventional solutions to life,” he said.

Vincenzini will start work at Ogilvy PR in January.