The Coca‑Cola Company has a new global Coca‑Cola campaign, The World Will Wait, designed to inspire people worldwide (and especially Gen Z and Millennials at the demanding career plus busy home life stage) to pause the rush of modern life and reconnect over the timeless joy of shared meals. The campaign launched on August 3 with two commercials, Laptop Face and The Most Important Meeting, that used easy music and twists on everyday scenarios to trigger emotion.

But in APAC, the work got exciting. Ogilvy Singapore and Ogilvy Thailand used sharper humour and a more committed stroke of the surreal to question Thailand’s famously hardworking culture. The Dentist and The Cable Guy, directed by Factory01’s Wuthisak Anarnkaporn, go to hilarious extremes.

Credits
Client: Coca-Cola
Client Team: Jack Kitisak Manoratana, Asawin Rojmethatawee, Komkrib Chokchaikatanyu, Han Thwe Pro, Kiratirat Busamongkol, Cesar Gangoso, Rachelle Marcaida

Creative Agency: Ogilvy Singapore
Chief Creative Officer: Nicolas Courant
Executive Creative Director: Nikhil Panjwani
Creative Team: Grace Wong, Enkainia Lee, Thasorn Boonyanate
Business Director: Suat Ling Khoo
Director: Eugenia Ngan
Planning Director: Arjun Vendanayagam

Creative Agency: Ogilvy Bangkok
Chief Creative Officer: Thasorn Boonyanate
Chief Executive Officer: Mettipapan Tongton
Account Director: Nerissa Yoksuwan
Account Manager: Napatra Punnachaiya

Production Company: Factory01, Thailand
Director: Wuthisak Anarnkaporn
Producers: Rungtawan Nanthasaen & Sawanya Jumchart
Director of Photography: Pasit Tandaechanurat
Assistant Directors: Mattanee Uajarernsup & Wityawat Lakam