Christmas is a feeling that transcends all boundaries, and in Suchard’s Christmas spot by Ogilvy Sain, it even reaches the red sands of Mars. Suchard reminds the world that distance is no match for the spirit of togetherness in an animated story that has all the Christmas trimmings from heart-hugging appeal to kindness, caring and magic. The message of Suchard’s story of Martin the robot on Mars is that Christmas is wherever love, connection, and the warmth of tradition are found.
“With this year’s campaign, we wanted to show that Christmas lives wherever we share it,” stated Miguel Alonso Lamamié de Clairac, senior brand manager seasonal Spain & candy Iberia at Mondelēz International. “Suchard is here to remind us that no one is truly alone during this special time of year.”
Jesús Rasines, executive creative director at Ogilvy, added, “No matter who or where you are—even if you’re on Mars—the message of Christmas is universal. It’s about coming together and celebrating what unites us all.”
Credits:
Client: Mondelez [Suchard]
Client Team: Erika Bruzzone, Miguel Alonso Lamamié, Claudia Ortiz de Zárate, Marifé Moraga, Cecilia Rosi
Creative Agency: Ogilvy
Chief Creative Officer: Roberto Fara
Executive Creative Director: Jesús Rasines
Creative Directors: Félix Carral, José Izaguirre
Creative Supervisor: Luis Miguel Abrego
Copywriters: Cano Ballesteros, Irene Muñoz
Art Director: Patricia Villarón
Head of Design: Jorge Calvo
Managing Director Advertising, Brand & Content: María Herranz
Account Director: Irene Díaz
Account Supervisor: María Segura
Account Team: Javier Moreno, María Sierra, and Alessandro Carpentiere
Head of Social: Blanca Martín
Social Team: Gema Martín, Celia Iglesias, Carla González, Alexandra Vicedo, Lucas Bin
Strategy Team: Ana Fernández, Carina Sacchi
Agency PR: Enrique Caballero
Production: Hogarth
Director of Audiovisual Production: Aarón Lago
Executive Producer Hogarth: Pablo Riaño Sánchez
Producers : Paula Salgado, Miguel Lozano
Animation Studio: Passion Pictures
Executive Producers: Juliette Stern, Belle Palmer
Producer: Kate Myers
Directors: MegaComputeur
Music & Sound Studio: Sounds Like These
Post-production Studios: Coffee & TV and Hogarth
Producer Coffee & TV: Pete Burch
Colourist Coffee & TV: Lewis Crossfield
Editor Passion: Clementine March
Post-production Director Hogarth: Elena Nebreda
Post-production Coordinators Hogarth: Eva Miravete and Diego Nonogawa
Editors Hogarth: Cristina Lainez & Carlos Camarillo
Experience & Events Hogarth: Silvia Gutierrez Uzquiza & Elena Cid de Rivera
Post-production Coordinator FOOH: Alberto Salgado
3D FOOH: Daniel Molinera
Comp, VFX FOOH: Enrique Santander
Media Agency Spark: Yolanda Piñol, Javier Zorita, Cristina Pérez, Ana Jiménez, Iker Alonso
PR Agency: MARCO
