It’s tough being a soft drink brand right now but Sprite has attached itself to a hot Aussie trend, spicy food. Ogilvy and Sprite are launching the House of Heat in Sydney, inviting Sydneysiders to feel the heat and take on a seriously spicy challenge, hosted by Australia’s hottest radio duo, Jimmy and Nath. Sprite has partnered with spicy wing connoisseurs, Wings and Tins, to create an epic spicy wing challenge, arriving in Sydney at the end of this month. The flaming hot menu has been expertly curated by the spice experts at Wings and Tins and is designed to pair perfectly with an ice-cold Sprite to help tame the tastebuds and provide some light relief for those brave enough to take on the challenge.
Sprite’s House of Heat will be located at Wings and Tins (2 Chapel St, Darlinghurst NSW 2010) on Friday, 30 August and opens at 6.00pm. Aussies can register for their spot to take part in the spicy challenge for free HERE and those successful will be able to attend with a friend (two tickets per entry).
Guests wil get to test their spice love with selection of hot and spicy wings that would bring tears to the eyes of even the bravest of grown adults. Expect a mixture of tongue tingling flavours including mouthwatering chilli, spicy siracha, smoky chipotle and hot habanero. Endless Sprite will provide the cool down.
Jimmy and Nath, the new hosts of Sydney’s 2dayFM Breakfast show, will MC the evening and host the spicy challenge. There will also be other spicy prizes and freebies up for grabs on the night, as well as a DJ pumping out the tunes and keeping the vibes high.
Kate Miller, senior marketing director for Coca-Cola in Australia, stated, “We couldn’t be more excited to be bringing the heat to Aussies that love all things spicy! We know the feeling of loving spicy food but needing a refreshing beverage to help cool yourself down. We feel there’s no better way than with an ice-cold Sprite, so we invite Aussies to join us and take on our spicy challenge.”
Anthony MacFarlane (Macca), co-owner Wings and Tins, added,”We take our spice very seriously at Wings and Tins, so we’re pretty excited to work with Sprite to create a unique experience showcasing our delicious sauces and chicken wings which will definitely bring some proper heat to the spice lovers of Sydney.”
