There’s more than hint of real life KFC cravings in the campaign that explores how far people will go to get to one of its restaurants.

When Ogilvy says that it knows there are people who crave KFC, it is speaking with authority. Ogilvy’s Singapore, Korea and Myanmar offices have recently won the KFC account. And Ogilvy has been KFC’s international agency of record since 1994.

That knowledge is the backbone of Ogilvy Sydney’s new Chase the Taste campaign, that shows KFC fans who travel far and wide to get to get a KFC meal.

The campaign is led by an overarching Chase the Taste TVC in 45 and 30 second version, running on FTA, Pay and VOD. There is a 15 second product extension for the new Zinger Family range and a special promotional spot for KFC’s $1 chips, aka ‘Australia’s Best Tasting Chips’. Vance Joy’s track, Mess is mine, runs beneath all TV executions, and the campaign extends to digital, OOH and social.

Creative credits

Creative Agency: Ogilvy Sydney

Creative director: Shaun Branagan

Art director: Wellison D’Assuncao

Copywriter: Scott Mortimer

Producer: Peter Hackforth

Production Company: One 20

Director: Jason Wingrove

Producer: Alan Robinson

Post production: The Editors