Last week, Ogilvy Sydney changed the face of KFC with a skateboarding Pluck Duck and a rollicking pop song.

Now Ogilvy has given it heart. The new ad, for the KFC burger tells the story of “the love that never changes” – “the inseparable, unchangeable love between a man and his dog.” And by association, the same love for KFC.

While the brand ad focuses its appeal on the young, wild and free (at least in spirit) Millennial, the new ad talks to the working man – the ad’s hero is the tradie.

“This campaign is pure storytelling. It’s about ‘the love that never changes’; a man, his dog, and the KFC Original Recipe Burger,” explained Ogilvy Sydney executive creative director, Derek Green.

The 60 second version is a turbo-charged heart-tugger. The 30 second version (below) is running on TV:

“We’re extremely lucky to have such a confident and brave client like KFC. Together, we’re striving to push the boundaries of our ‘life should always be Finger Lickin’ Good’ platform. From the uninhibited joy of Plucka on a skateboard to the love affair between a man and his dog, and his KFC.  We’re incredibly proud of the result.”

KFC chief marketing officer, Nikki Lawson, added, “The Original Recipe Burger is KFC’s Crown Jewel, and is highly successful, it remains highly popular and it hasn’t changed from the day it was launched.  We felt it was time to celebrate this fantastic burger. The result is an aspirational story about the love between a man and his dog, communicating how some bonds, and the love of the original, simply do not change.”

Several TVCs will launch this week, followed by cinema, website, radio, social and digital pre-rolls.

Credits:

Agency: Ogilvy Sydney

Executive creative director: Derek Green

Head of art: Emmanuel Bougneres

Deputy head of strategy: Ryan O’Connell

Executive business birector: Leigh Bignell

Group account director: Katie Dally

Account director: Kate Smith

Account executive: Ellen Corr

Production company: One20

Director: Jason Wingrove

Producer: Josh Jenkins

DoP: Jason Wingrove

Editing: Jess Mutascio @ The Editors

Online: The Editors

Audio post: We Love Jam Studios

Sound engineer: Andrew Stevenson

Agency producer: Peter Hackforth

Media planning and buying: Mediacom

Client:

Nikki Lawson: chief marketing & development officer, KFC

Ashley Hughes: marketing director, KFC

Ruth Carberry: senior brand manager, KFC