Australian health and wellbeing brand, Lite n’ Easy, has appointed Ogilvy as its agency of record, following a competitive pitch.

Ogilvy will partner with Lite n’ Easy to provide the full breadth of brand services, extending from strategy and creative, through to CX, social and influencer. The agency will tap into its multicultural, health and behavioural science expertise.

The appointment comes at a significant moment for Lite n’ Easy, that celebrates 40 years as one of Australia’s most successful and enduring health and wellbeing brands this year. originally a weight management food service, the brand continues to play an important role in supporting sustainable healthy eating and nutrition, as the health landscape evolves.

Nathan Hayman, CEO of Lite n’ Easy, stated, “As we celebrate 40 years of helping Australians lead healthier lives, we were looking for a partner who understood both our heritage and the ever-changing health landscape. The integrated approach across brand building, consumer channels, influencer, commerce felt right for our future ambitions.”

Ogilvy Network ANZ CEO, Kirsty Muddle, added, “Lite n’ Easy is one of Australia’s great health brands, and a company that has helped countless Australians eat well and feel their best for many decades. We’re excited to help it navigate this transformative moment. Our deep expertise in health gives us a strong understanding of the broader ecosystem surrounding weight management and healthy eating, from consumers through to healthcare professionals and emerging healthcare channels, and beyond.”