A wildly creative, hugely entertaining commercial for dishwasher detergent? Warsaw agency, OK Human, has nailed that brief. Even better for achieving the commercial’s purpose, the fun 60-second spot for Dr.Prakti is based on a well-known insight, common joke among friends and regular source of humour in social media – couples argue about the right way to load a dishwasher. (It’s an impressive 40% of couples.)
The main disputes are about pre-rinsing or not pre-rinsing, should you pre-soak and how crooked plates ruin it all. Dr.Prakti’s gel solves all three, getting rid of most argument triggers.
The commercial is part of digital and TV campaign in Poland and other European markets, supported by influencers’ content around dishwasher fights.
Credits:
Client: Clovin [Dr. Prakti]
Advertising Agency: OK Human, Warsaw
Creative Directors: Agnieszka Klimczak, Malgorzata Drozdowska
Art Director: Malgorzata Drozdowska
Copywriter: Agnieszka Klimczak
Production House: Papaya Films
Director: Kuba Michalczuk
