After days of intense judging in Seoul, the One ASIA jury has selected finalists from 15 countries and regions throughout the Asia Pacific region for the 2025 ONE Asia Creative Awards.

INNOCEAN Seoul leads this year with 13 finalists, including 10 for Hyundai Motor Company Night Fishing and 3 for World Vision Life-saving Bathhouse.

Motion Sickness Auckland has achieved 10 ONE Asia 2025 finalists, including 6 for Whānau Ora The Māori Roll Call and 4 for Make NZ the Best Place in the World to Have Herpes for The New Zealand Herpes Foundation.

SIX inc. Tokyo has 9 finalists, including 5 for PlayStation Project: Memory Card and 2 each for Toyota Motor Corporation/Toyota Gazoo Racing Go! GR Supra Safety Car! and Kenshi Yonezu Lost Corner AR Live.

Cheil Hong Kong also has 9 finalists, including 6 for Save the Children Safe Sketch and three for Samsung Toxic Backfire.

DDB Mudra Group Mumbai, Ogilvy Shanghai, Our LEGO Agency Shanghai, and Wolf BKKBangkok have 7 finalists each.  

LePub APAC Singapore and Ogilvy Singapore have 6 each

Bear Meets Eagle On Fire Sydney and GIGIL Manila have 5 each.

A total of 193 ONE Asia finalists have been selected this year. India leads the way with 25 finalists, followed by China and Thailand with 24 each, Philippines with 20, Japan with 19, Australia and Hong Kong SAR China with 17 each, Singapore with 15, South Korea with 13, New Zealand with 10, Taiwan with 4, Malaysia with 3, and Sri Lanka with 1.

View the complete list of 2025 ONE Asia finalists here.  

All finalists win either Gold, Silver, Bronze, Merit and Special Awards (Green Pencil and Sustainable Development Goals Pencil) honours. Winners will be announced on November 19, 2025.

Now in its fifth year, ONE Asia continues its tradition of rotating judging locations to different countries and regions in APAC as a way to connect with local talent, immerse in culture, and leave a lasting creative impact. This year’s judging is a special milestone – the first time ONE Asia lands in Seoul, powered by its main sponsor, Black Cat White Cat Music. Known for its experimental soundscapes and cross-cultural collaborations, Black Cat White Cat embodies the same creative spirit that drives ONE Asia. 

ONE Asia awards won by agencies and brands gain them regional and international recognition, and their ONE Asia points contribute to network and holding company totals.

Winning agencies, brands, production companies and individuals are included in the Campaign Brief Asia rankings, the ONE Asia Creative Rankings, and The One Club’s Global Creative Rankings, which combines points won at The One Show, ADC Annual Awards, Type Directors Club TDC awards, Art Directors Club of Europe (ADCE) Awards, and ONE Asia Creative Awards. Winners are ranked globally, regionally and by country.