Cam Blackley, CCO of M+C Saatchi Sydney and One Show 2019 Integrated judge certainly tasted the rainbow with this audacious anti-ad, and selected it his One Show 2019 Pick of the Day.
“Advertisiiiiiiiiiiiing ruins everythiiiiiiiiiiing!” While other big brands were gearing up for the annual Super Bowl commercialpalooza, DDB Chicago and Mars Wrigley went a decidedly different route for Skittles. No stranger to outrageous ideas, they eschewed the Big Game in favour of a Broadway-style musical, complete with a full cast soundtrack and a live performance with ticket sales going to charity.
Hear Blackley’s evaluation of the campaign and watch the case study here:
Read the Skittles story here:
UPDATE: Skittles’ Advertising Ruins Everything Super Bowl show appears to have been a triumph
