Toronto agency, Zulu Alpha Kilo, is in charge of making sure that adland appreciates the value of entering The One Show 2019. The agency’s Win Pencil, Draw Respect campaign launched in August to coincide with The One Club for Creativity’s opening its doors for submissions.
The campaign continues now with three humorous online videos to promote the call for entries. The videos use the classic before and after device to show what happens to your life after you win a Pencil. There’s a little relatable truth and a wonderful flourish of exaggeration (read: wishful thinking) in each.
The campaign also includes posters, banners and simple animated videos.
The three videos were directed by Jono Hunter with production company, OPC. Two more videos will be released in the coming months.
Zak Mroueh, chief creative officer and founder, Zulu Alpha Kilo, commented, “We wanted to tap into real industry insights that creatives have experienced. “Whether it’s being in a jury room, resigning from a job, or simply asking for a bigger monitor, once you’ve won a One Show pencil there’s an increased level of respect that comes with it that would impact how those scenarios play out. We wanted to dramatise that.”
“Winning a One Show Pencil has propelled the careers of many creatives around the world,” added Kevin Swanepoel, chief executive officer, The One Club for Creativity.
“The club’s mission is to support and celebrate the success of the global creative community, and we accomplish that by elevating the best work on a global stage.”
The One Show entries can be submitted here.
The early deadline is November 30, 2018, when the first batch of entries will be judged in a preliminary round. The final deadline to enter is January 31, 2019. One Show juries will be announced shortly
Entering work into The One Show also helps the industry overall because The One Club is a global non-profit organisation that uses awards revenue to give back to the industry through nearly two dozen education, professional development, gender equality and inclusion and diversity programs for creatives at all levels around the world.
Credits:
Agency: Zulu Alpha Kilo Toronto
Creative Director: Zak Mroueh
Writers: Christina Roche, Gary Watson, Patrick Godin, George Ault & David Horovitch
Art Directors: Andrea Por, Michael Romaniuk & Natalie Theron
Agency Producer: Revital Grunberg
Account Team: Terri Mattucci, Matt Sinuita & Kelly Flynn
Production Company: OPC
Director: Jono Hunter
Executive Producers: Harland Weiss, Donovan M. Boden & Isil Gilderdale
Line Producer: Max Brook
Director of Photography: James Klopko
Casting Director: Shasta Lutz @ Jigsaw Casting
Post Production: Alter Ego
Compositor, Online & Senior VFX Artist: David Whiteson
Colour & Transfer: Eric Whipp
Post Producers: Julie Neff & Hilda Pereira
Audio Post & Music: Eggplant Music & Sound
Audio Director: Adam Damelin
Producer: Nicola Treadgold
Engineer: Nathan Handy
Video Post & Editing Company: Zulubot
Editors: Brian Noon & Marissa Bergougnou
