The One Club for Creativity has announced the winners of its Pencil and Merit awards from 57 countries in The One Show 2026. Entries were received from 69 countries this year. The 2026 One Show global jury awarded entrants in 57 countries with 132 Gold Pencils, 162 Silvers, 296 Bronze, and 747 Merits.
Ogilvy Singapore led the world in Gold Pencils this year with nine, all working with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York for Vaseline Verified. The work won two Golds each in Creator Content, Direct Marketing, and Public Relations, and one each in Cultural Driver, Health & Wellness, and Social Media.
Three agencies were awarded seven 2026 One Show Gold Pencils each:
LePub México México City won seven Golds, all for Tecate by Heineken Group Gulf of Mexico (Bar), working with Monks México México City and Landia México City. Two were in Out of Home, and one each in Branded Entertainment, Cultural Driver, Direct Marketing, Experiential & Immersive, and Social Media.
Also with seven Gold Pencils was Rethink Toronto, including three for IKEA U Up? (two in The Indies and one in Creative Effectiveness):
…two in The Indies for IKEA Sleep Talk Reviews.
… wo Golds on behalf of Kraft Heinz, one in Experiential & Immersive for Heinz Dipper
and, working with Marvel Studios Partnerships, one for Can’t Unsee It in Creative Effectiveness.
Uncommon Creative Studio London also won seven Golds. They include two each for British Airways Reflections, both Design in Advertising…
…and The Ordinary The Periodic Fable, one each in Health & Wellness and Integrated/Omnichannel
The agency also won one Gold each for London Museum The Grit & The Glitter in Design in Advertising
…and EA Skate Drop In in Film & Video, working with Electric Theatre Collective London and Riff Raff Films London.
McCann Paris was awarded six Gold Pencils, all working with Beauty-Co Lab New York, Breakwater Studios Los Angeles and Traverse32 New York for The Final Copy of Ilon Specht on behalf of L’Oréal Paris. Two Golds were in Branded Entertainment, and one each in Cultural Driver, Film & Video, Integrated/Omnichannel, and Public Relations.
Also with six Golds was Omnicom Chicago, all working with Omnicom Production Chicago and Pes Motion Studio Chicago for Caption with Intention on behalf of Rakish Entertainment. They include two in Health & Wellness, and one each in Branded Entertainment, Creative Use of Technology, Experiential & Immersive, and Moving Image Craft & Production.
View a showcase of all 2026 One Show Pencil and Merits winners here.
Agencies in Australia were awarded two Gold Pencils, two Silver, six Bronze, and 25 Merits.
Gold
- Leo Australia Sydney was awarded two Gold Pencils, both working with Le Polish Bureau, OMD Sydney, and Hogarth Sydney “Haven” for Suncorp Insurance in Creative Use of Data, Data-Driven Personalization
- Leo Australia Sydney was awarded two Gold Pencils, both working with Le Polish Bureau, OMD Sydney, and Hogarth Sydney “Haven” for Suncorp Insurance in Creative Use of Technology, Creative Use of Data
Silver
- Howatson+Company Sydney with IPG Mediabrands Sydney and Scoundrel Sydney “If You Can Take It, It’s Yours” for Selleys – Dulux Group in The Indies, Print & Out of Home
- VML Sydney with Wavemaker Sydney and Burson Sydney “The Hidden Eye Test” for 1001 Optometry in Health & Wellness, Out of Home
Bronze
- Bear Meets Eagle On Fire Sydney with Mathematic Studio Paris and Revolver Sydney “The Girl & Ghost” for Telstra in The Indies, Craft – Animation/Motion Design
- Bear Meets Eagle On Fire Sydney with ARC Sydney and Smuggler London “Villains” for Telstra in The Indies, Craft – Use of Humor
- Leo Australia Sydney with Le Polish Bureau, OMD Sydney, and Hogarth Sydney “Haven” for Suncorp Insurance, Creative Use of Data, Data for Good
- VML Sydney with Wavemaker Sydney and Burson Sydney “The Hidden Eye Test” for 1001 Optometry in Direct Marketing, Out of Home – Billboards & Transit
- VML Sydney with Wavemaker Sydney and Burson Sydney “The Hidden Eye Test” for 1001 Optometry in Direct Marketing, Craft – Art Direction
- VML Sydney with Wavemaker Sydney and Burson Sydney “The Hidden Eye Test” for 1001 Optometry in Out of Home, Craft – Use of Technology
Agencies in New Zealand were awarded two Bronze Pencils, and eight Merits.
Bronze
- Motion Sickness Auckland “The Best Place In The World To Have Herpes” for New Zealand Herpes Foundation in The Indies, Creative Effectiveness
- Special Auckland “New Zealand’s Little Helper” for Greyhounds As Pets in Print & Promotional, Brand Partnerships
Announcement of Pencil and Merit winners was made in advance of the conclusion of Creative Week 2026 at The One Show 2026 gala awards ceremony in New York hosted by comedian and actor, Leslie Jones, where Best of Show, Best of Discipline, special awards, and “of the Year” honours will be unveiled.
The One Show 2025 Global Creative Rankings will be announced on May 18, 2026.
