Publicis Conseil Paris capped off a strong performance at The One Show 2026, winning Best of Show for Three Words on behalf of AXA. The work, created with Prodigious Paris and Publicis Consultants Paris, was also awarded Best of Discipline in Health & Wellness, a Sustainable Development Goals (SDG) Pencil, four Golds, one Silver, and one Merit.
Ogilvy Singapore’s Vaseline Verified was also a big winner, created with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York. It won Best of Discipline in Creator Content, Direct Marketing, and Public Relations, the inaugural Best Use of TikTok award, the Creative Marketer Pencil, nine Golds, two Silver, and one Merit.
Three agencies had two 2026 One Show Best of Discipline wins each.
Grey México México City, working with Oriental Films México México City, was awarded Best of Discipline wins in Film & Video and Music & Sound Craft for The Shooting on behalf of La Unión newspaper and Articulo 19, one in Film & Video and the other in Music & Sound Craft.
Serviceplan Germany Munich was presented with Best of Discipline awards in Creative Use of Data for Breastmilk Money on behalf of Herconomy, and in Experiential & Immersive for Grindr, I Wool Survive.
adam&eve\TBWA London won Best of Discipline wins in both Integrated/Omnichannel and Social Media working with Smuggler, for Expedition Impossible on behalf of Columbia Sportswear.
Top winners in the 2026 One Show, based upon cumulative scores for all awards won across all disciplines, are as follows.
- Agency of the Year: VML New York
- Independent Agency of the Year: Rethink Toronto
- Brand-Side Agency of the Year: Apple Marcom Cupertino
- Design Firm of the Year: By-Enjoy Fujian
- Network of the Year: Ogilvy Group
- Independent Network of the Year: Rethink
- Production Company of the Year: Whitecoat Singapore
- Music & Sound Company of the Year: Supreme Music Berlin
- Brand Parent Company of the Year: Unilever
- Non-Profit Client of the Year: SickKids Foundation
- Brand of the Year: Vaseline
The One Show 2026 Best of Discipline winners are as follows.
- Brand-Side/In-House: The LEGO Group Billund with Cambridge Consultants Cambridge LEGO SMART Play for The LEGO Group
- Branded Entertainment: McCann Paris with Beauty-Co Lab New York, Breakwater Studios Los Angeles and Traverse32 New York The Final Copy of Ilon Specht for L’Oréal Paris
- Creative Effectiveness: Special US Los Angeles with PHD and O Positive Films Football is for Food for Uber Eats
- Creative Use of Data: Serviceplan Germany Munich Breastmilk Money for Herconomy
- Creative Use of Technology: Omnicom Chicago with Omnicom Production Chicago and Pes Motion Studio Chicago Caption with Intention for Rakish Entertainment
- Creator Content: Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York Vaseline Verified for Vaseline
- Cultural Driver: LePub México México City with Monks México México City and Landia México City Gulf of Mexico (Bar) for Tecate by Heineken Group
- Design & Branding: By-Enjoy Fujian with Graphic Design Association Shenzhen GDC Award 2025 for GDC Award
- Design in Advertising: Uncommon Creative Studio London Reflections for British Airways
- Direct Marketing: Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York Vaseline Verified for Vaseline
- Experiential & Immersive: Serviceplan Germany Munich I Wool Survive for Grindr
- Film & Video: Grey México México City with Oriental Films México México City The Shooting for La Unión newspaper and Articulo 19
- Gaming: BETC Paris with Prose on Pixels (POP) Paris and GUM Paris Delivered by Tetris for La Poste
- Health & Wellness: Publicis Conseil Paris with Prodigious Paris and Publicis Consultants Paris Three Words for AXA
- The Indies: Mischief @ No Fixed Address Brooklyn with MJZ Case of the Mondays for Coors Light
- Integrated/Omnichannel: adam&eve\TBWA London with Smuggler London Expedition Impossible for Columbia Sportswear
- Interactive, Online & Mobile: VML New York Preserved Promos for SC Johnson / Ziploc
- IP & Product Design: Heralbony Co., Ltd. Morioka with Dentsu Inc. Tokyo Beyond Labels for Heralbony
- Moving Image Craft & Production: HeimatTBWA\ Berlin No Project Without Drama for Hornbach
- Music & Sound Craft: Grey México México City with Oriental Films México México City The Shooting for La Unión newspaper and Articulo 19
- Out of Home: VML Czechia Prague with Mindshare Prague and B612 Studio Milan KitKat Phone Break for Nestlé / KitKat
- Pharma: VML Health Spain Madrid with VML New York and WideLabs São Paulo PainVisible for Aritium
- Print & Promotional: NoA Åkestam Holst Stockholm Wherever Life Goes for IKEA
- Public Relations: Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York Vaseline Verified for Vaseline
- Radio & Audio-First: VML New York Name This OREO for Mondelez / OREO
- Social Media: adam&eve\TBWA London with Smuggler London Expedition Impossible for Columbia Sportswear
The One Show 2026 Special Awards
The first One Show Members Choice winner, based on a vote of The One Club membership of this year’s top winners, was Mother London with Biscuit Filmworks London and Edelman New York A Time And A Place for Anthropic.
The first One Show Best Use of TikTok award went to Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and OgilvyNew York Vaseline Verified for Vaseline.
The One Show 2026 AI Pioneer awards, recognising the agency, brand, and individual who are most effectively pushing the boundaries of AI and creativity, were awarded as follows:
- Organization AI Pioneer: Code and Theory New York Welcome to the Golden Age of Creativity, and R/GA Make Things That Make Things (tie).
Brand AI Pioneer: R/GA Argentina Buenos Aires and NotCo Meet Giuseppe for NotCo.
The One Show 2026 Creative Marketer Pencil, honoring the senior brand leader behind award-winning work that elevated creativity as a core priority for the brand, was awarded to:
- Leandro Barreto for Vaseline Verified on behalf of Vaseline, by Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UKLondon and Ogilvy New York
- Ano Gogichadze for Birds Never Forget To Fly on behalf of PSP, by Playmakers Tbilisi with Enkeny Films Tbilisi and Heima ProductionTbilisi
The One Show 2026 Penta Pencil, awarded to the agency and brand who together have created outstanding creative work for the last five years, went to TBWA\Media Arts Lab Los Angeles and Apple for A Decade of Partnership and Trust.
The One Show 2026 Best of Non-Profit went to:
- FCB Canada (TBWA\Canada) Toronto The Count for SickKids Foundation
- INNOCEAN Berlin with Buzzwoo Berlin and DaHouse Audio Los Angeles Bedtime Donations for Royal Society for Blind Children
The One Show 2026 Fusion Pencil, the industry’s first global award to recognize great work that best incorporates DEI principles and underrepresented groups in both the creative content of the work and the team that made it, went to Motion Sickness Auckland with Liquid Studios and Loupe The Māori Roll Call for Whānau Ora.
The One Show 2026 Green Pencil, recognizing the most environmentally conscious creative work for the year, was awarded to Grey Thailand Bangkok with Chubcheevit Studio Bangkok and Visionary Group Co,. Ltd. Bangkok Fertilizer 2.5 for Thai Health Promotion Foundation.
The One Show 2026 Sustainable Development Goals (SDG) Pencil, created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands for work that betters the world and contributes to securing a sustainable future for all, went to:
- Publicis Conseil Paris with Prodigious Paris and Publicis Consultants Paris Three Words for AXA
- Motion Sickness Auckland with Liquid Studios and Loupe The Māori Roll Call for Whānau Ora.
View all One Show 2026 Pencil and Merits winners here.
Entries were received from 69 countries this year. The 2026 One Show global jury awarded agencies, studios, brands, production companies, and designers in 57 countries with 132 Gold Pencils, 162 Silvers, 296 Bronze, and 747 Merits.
For the second year in a row, host of The One Show awards ceremony was comedian and actor, Leslie Jones, a three-time Primetime Emmy Award nominee known for her standup, film work, and time as a cast member and writer on Saturday Night Live.
The One Show 2025 Global Creative Rankings will be announced on May 18, 2026.
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