Three grandpas are not quite as dazzling as three sassy grandmas. But they get the job done, and that job is to show people how ChatGPT Voice works – that you can talk to it naturally, think aloud and ask follow-up questions. That it’s immensely useful in everyday life, easy to use (grandpas can use it) – and there’s no typing involved.

OpenAI has released the third in its series, Get Stuff Done with ChatGPT Voice, this time in the UK. The UK campaign was also created in-house, working in partnership with MindsEye, and media planning and buying was by PHD.

The lead UK commercial, directed by Mat LaRoche, presents the three grandpas in an advertising set. The crew is visible and the men go off script at time to talk to the director. What can ChatGPT Voice do? Terry uses it as a crossword puzzle partner. Jim gets help with what he needs while planning his family’s upcoming trip to Casablanca in Morocco. Ray checks in on his Spanish pronunciation, and gets a live translation to help him talk to a Spanish-speaking friend.

The campaign covers video-on-demand services including ITV, Channel 4, Sky, Amazon Prime, Netflix and Disney+ in the UK. The full film is running on YouTube, with support across Instagram, TikTok and Facebook.

Here’s the US campaign: