Wieden + Kennedy’s Old Spice campaign won two Black Pencils in 2011.
W+K’s The Man Your Man Could Smell Like campaign, with its promise, “Anything is possible when your man smells like Old Spice, and tag line, “Smell lika a man, man,” picked up five awards in all. The Black Pencils were in the TV Commercials Campaign Category and the TV Commercials 21-40 Seconds Category.
The YouTube spot scored a Yellow Pencil – and 48,085,454 views to date.
It did rather a good job of resurrecting grandpa’s after shave moments before its death too.
And here’s the whole Old Spice razzamatazz (21 commercials):
