John Mescall has been made president of McCann Worldgroup’s Global Creative Council.

While he keeps hold of his responsibilities as global executive creative director, he will now also help the worldwide network to marshal creative resources across all of its regions and disciplines.

Rob Reilly, global creative chairman, McCann Worldgroup, commented, “Since moving to New York from Australia two years ago, John has brought his terrific creative energy to the network. I’ve asked him to take on additional responsibilities to help maximize our creative opportunities everywhere.”

Mescall moved to New York to join Reilly’s top global creative leadership team in 2014, after building McCann Australia into one of the world’s top creative agencies and making an impressive sweep of the international creative and effectiveness awards while he was executive creative director of McCann Australia.

His creation, Dumb Ways to Die for Metro Trains Melbourne is the most awarded campaign in advertising history and at Cannes Lions. This month, the campaign also was named the Best of the Decade at the 2016 Asia Pacific Tambuli Awards.

Mescall commented, “Under Rob’s leadership, we’ve been able to come together and leverage our access to global resources to make a big impact, quickly. The Council’s goal is to harness the incredible collective intelligence of McCann’s global talent and then find smart ways to apply that powerful creative network to real client needs. Not just to organize our leadership or to set standards, as critically important as these are, but to ensure that no matter where in the world the opportunity exists, everyone across McCann Worldgroup is working to make the most of that opportunity.”

McCann is ranked as one of the Top 5 most creatively awarded global networks and #2 overall digitally in this year’s Gunn Report. This month it was the No. 1 creatively awarded network in Latin America’s FIAP and EL SOL awards – its latest of a long list of top creative awards that it has been winning around the world over the last few years. McCann is also ranked in the top 3 most awarded global networks at the One Show, and the 2016 Global Effie Effectiveness Index for creative effectiveness.