GiffGaff’s first work with its new agency, Pablo, is more “classic ad” than previous agency, Neverland, has been doing. The telco’s most recent Neverland campaigns have been an OOH series that highlighted inattention blindness and a thank you to all the bad telcos the brand won’t be copying.
Pablo’s new brand platform for giffgaff, Up To Good, launched with a hero commercial that begins with a flowery dream sequence and turns out to be the inner mind of a woman who has just received a great deal. The new mnemonic, Are you on giffgaff or something?, communicates the joy people feel at being with a telco that provides value and flexibility.
Dan Watts, executive creative director at Pablo, commented, “Any brand that dares to do something different and pioneering in its category should be celebrated. Especially a brand that strives to do good by people as part of its DNA. To see a phone provider do all of those things is even more cause for joy. It’s been a wonderful time to be all giddy on Giffgaff since we began our partnership in June, and we can’t wait to be on more of it going forward.”
Giffgaff chief marketing officer, Sophie Wheater, added, “Are you on giffgaff or something?’ shows audiences the joy people feel at being with a network that is constantly doing good for its customers through simple, flexible products and great value offers. It builds on our Up to Good positioning and will hopefully raise a smile when people watch the ad.”
Credits
Client: Giffgaff
Chief Marketing Officer: Sophie Wheater
Joint Heads of Brand & Advertising: David Killick & Alexa Ponking
Senior Brand & Advertising Managers: Nerissa Abrahams & Felicity Constantine
Brand Manager: Issy Thomas
Go To Market & Media Lead: Lisa Boyles
Creative Agency: Pablo
Founder & CEO: Gareth Mercer
Executive Creative Director: Dan Watts
Creatives: Oli Beale, Craig Ainsley & Adam Reincke
Chief Strategy Officer: Mark Sng
Planning Director: Britt Iversen
Joint Managing Director: Harriet Knight
Managing Partner: Sam Morgan
Senior Account Director: Stephanie Bond
Account Director: Mike Roberts
Account Manager: Hamish Hay
Head of Production: Tom Moxham
Executive Producer: Karen Whitehouse
Junior Producer: Saskia Chambers
Senior Project Managers: Kieran Worboys & Katie Houghton
Designers: Dan Huggett, Catherine Smith & Catherine Williams
Motion Designer: Rich Willmott
Artworker: Viren Patel
Production Company: Drool
Director & Co-Founder: Freddie Powell
Executive Producer & Co-Founder: Genevieve Sheppard
Producer: Jess Wylie
Director of Photography: Tom Townend
Production Designer: Miha Knific
Casting: Anna Kennedy
Director’s Assistant: Tiffany Whitney
Production Company: Division
Executive Producer: Rok Luneznik
Line Producer: Viktor Mara
Production Manager: Vlaho Krile
Production Coordinator: Jan Milic
Location Manager: Alen Zmauc
1st AD: Nina Kovacic
Post-Production: Untold
CCO: Neil Davies
Executive Producer: Tom Igglesden
Producer: Ella Glazer
VFX Supervisor: Jake Nelson
Shoot Supervisor: Jim Radford
VFX Artist: Kelly Fischer
Colourist: Julien Alary
Music Supervision: The Hogan & Birdbrain
Saxophonist: Harrison Perkins
Editing: The Quarry
Editor: Ben Campbell
Assistant Editor: Lawrence Lakshmanan
Senior Producer: Dilia Knobel-Winterstein
Audio Post : Factory
Sound Design & Mix: Mark Hills
Audio Producer: Olivia Endersby
