Giant Pukka-branded teacups overlooking the ocean invited Bondi residents to start the day with warm cups of Pukkaʼs new Morning Berry tea — challenging people to adopt a healthier caffeine-free morning ritual.

The stunt by Sydney creative agency, Paper Moose, took over from the usual “sunrise over Bondi Beach” photographs and videos captured by influencers and early risers, building a social media presence organically for the activation.

The entire activation from cart to cups was eco-friendly and made from recyclable materials, embodying Pukkaʼs brand values.

Jeremy Willmott, creative director, Paper Moose, commented, “Weʼre thrilled to work with our Pukka friends in bringing three giant tea cups to Bondi Beach and enticing the early risers to try a healthy alternative to coffee.ˮ

Anna Kiernan, Pukka brand manager ANZ, added, “Paper Mooseʼs activation felt very much in the world of Pukka and we loved working with their team. Their impeccable level of craftsmanship helped introduce Morning Berry Tea in the best way possible.ˮ

Credits

Client: Pukka
Brand Manager ANZ: Anna Kiernan 

Agency: Paper Moose 
Executive Creative Director: Nick Hunter 
Creative Director: Jeremy Willmott 
Senior Creative: Pete Saladino
Art Director: Jessica McLure 
Copywriter: Feryx Hui Ming Lim 
Design Lead: Georgia Shillington
Senior Designer: Evelyn Tran
Creative Strategist: Catho DʼSouza
Head of Client Success: Brad Bennett 
Senior Account Director: Brigitte Harbrow 
Senior Account Manager: Hannah Maher 
Producer: Olivia Jeavons 
Production Design & Construction: Emily Borghi