Here’s a message that the 21st century has largely forgotten. “We believe in the power of paper. We believe that paper has always had a crucial influence on our life and our history and that it will continue to do so in the future. We believe that it will change, but that it is fundamentally here to stay – because it is capable of so much more than merely conveying information. It evokes feelings and memories, expresses our personal style, and creates lasting evidence of beauty and inspiration.” [Felix Schoeller Group]
Felix Schoeller, began in 1895 and sells its specialty papers (primarily photographic and printing) to 57 countries. “A Felix Schoeller Paper’s power from Wproduct forms the basis for every second photo print in the world,” the company says on its website. But to remain viable, its job is not to sell itself, but sell its sector. And that’s why it sent a brief to Serviceplan, Munich – who sent a brief to Wanda Germany – to produce a corporate film that would remind people of what paper can do.
Corporate films are always rather grand and grave, but this one has been given a clever twist by the agency and director, Ehsan B.
Creative credits:
Agency: Serviceplan Gruppe, Munich
Creative directors: Christoph Everke & Marco Savic
TV producers: Elsa Hoffmann & Aisha Blackwell
Production company: Wanda Germany
Director: Ehsan B
Executive producer: Mandy Kothe
Producer: Julian Brayshaw
DoP: James Henry
Sound design: Harvest Digital Agriculture, Kilian Bohn
Music production: Northdog Music Publishing Ltd.
Editing: Steven Wilhelm, Sebastian Plamadeala
Post production: Harvest Digital Agriculture
