Pereira O’Dell & Adobe: How to do everything that matters (and school doesn’t teach you)

It’s back-to-school time in the northern hemisphere, and an opportunity for Pereira O’Dell to make Adobe cool among a group for whom that matters a lot – students. The series of how to videos, enticingly titled The Future is Yours. Make It, gives students the power to create the kinds of things they want to using Photoshop, Spark and Illustrator – and that’s not school assignments, presentations or book reports. It’s invites, internship applications and better social media posts. In one video, a girl uses Adobe to get over her ex in a fiendishly brilliant way. Another teaches how to make crowd-pleasing food posts.

Each video leads the viewer to Adobe’s Make It centre, for tutorials, inspiration and ideas that school doesn’t teach.

The global campaign is running in programmatic video, YouTube and Spotify, social and digital channels.