Being there. When it comes to travel advertising, a taste of being there is powerfully magnetic. Photoplay’s Scott Otto Anderson, has achieved that feeling in Bashful’s new campaign for P&O Cruises, Something for Everyone.

Its music is upbeat, its scenes fade into each other to hold its audience’s attention throughout, and its ECUs give them a next-to-the-real-thing experience of P&O cruise life.

The ad also has an extra lure, an unexpected appearance by Australia’s lovable comedian and TV personality, Dave Hughes, at its end.

The TVC and branded content campaign of 11 x 15 second films will run across TV, cinema and digital channels

Credits

Agency: Bashful 

Creative director: Tim Chenery

Art director: Daniel Ieraci

Copywriter: Dan Barrett

Account director: Felicity Andrews

Agency producer: Joelle DeLaurens

Production Company: Photoplay Films

Director: Scott Otto Anderson

Producer: Oliver Lawrance

DoP: Simon Ozolins

Post production – Alt.vfx

Editor: Mark Bennett

Client: P&O Cruises

Manager, retail marketing: Narelle Riley

Digital marketing lead: Madeline Wong

Brand and content coordinator: Emily Taylor