Two racing legends race each other. That’s not a captivating piece of content.
Until you fill in the gaps.
F1 racing celebrities, Jenson Button and Fernando Alonso, are racing each other on foot, on a Segway, on tractors, motorised carts, a boat, bicycles and motorbikes.
Through a winery.
There is just one rule. First to the finish line wins.
Both the landscape and the camera work are beautiful. The race is ridiculous.
Which makes it great fun to watch.
And Chandon wines gets to establish its quality credentials along the way.
The content by Photoplay and the Red Agency marks the official launch of the global partnership between Chandon and the McLaren Honda Formula 1 team as well as the 2016 Rolex Formula 1 Australian Grand Prix.
“Australia is the first Chandon market to work with McLaren-Honda and we’re thrilled to be able to launch our partnership with such a vibrant and unique piece of content. Fernando and Jenson were great to work with. They both can be a bit competitive and are known for having a bit of fun, so our content idea worked perfectly! I’m looking forward to seeing this conquering spirit carry them through for a successful outcome in the 2016 Formula 1 season,” stated Ashley Powell, marketing director at Chandon.
Credits:
Production company: Photoplay Films
Director: Scott Otto Anderson
Executive Producer: Oliver Lawrance
Producer: Emma Thompson
Agency: Red Agency
Group managing director: James Wright
Creative director – Chris Johnson
Art director: Stuart Alexander
Head of Broadcast: Monique Pardavi
DoP: Ben Shirley
Music: Song Zu
Post production company: FSM
Editor: Adam Wills
