Scott Otto Anderson tells wonderful stories about himself, like this:
“One-third hipster, one-half Canadian Lumberjack, a quarter Finnish Fisherman with more than his fair share of the physique of the bearded guy from The Hangover and 66.7% dress sense of a 1970s French mime. Scott is a part-time mathematical genius and hobbyist filmmaker too lazy to write anything more here just yet.”
And this: “Scott Otto Anderson could have represented Australia in the Olympics but instead thought it was better to use the Institute of Sport funding to study design.”
He tells even better stories about brands.
Anderson has a wonderful eye for design that gives his work a visual appeal other ads can only wish to have. And he has a wondrous flair for the surreal. When those two attributes are allowed to work together, remarkable things happen to simple messages.
Like they did for The Monkeys and Pauls a few years back:
…and like they have for The Monkeys and Blackmores now:
The Photoplay director has just completed the 30 second spot for Blackmores’ Probiotic+ range, that takes audiences on a voyage of discovery inside their digestive systems, to find the secret of wellbeing and a happy gut.
Anderson’s magical mystery tour, Well-Being Machine, was created in-camera, with remarkable miniature set designs.
“The pop-art minimalist set design has complex symmetries and meticulous mechanisms that all work as one to produce a vision of happy gut harmony,” Photoplay explained.
Explore Anderson’s portfolio here.
Credits:
Production company: Photoplay Films
Director: Scott Otto Anderson
Producer: Bonnie Fay
Executive Producer: Oliver Lawrance
DoP: Simon Ozolins
Art director: Aaron Crothers
Post Production: Alt.vfx
Editor: Mark Bennett
SFX Supervisor: Dave Edwards
Sound: Sonar
Creative agency: The Monkeys
Creative director: Barbara Humphries
Senior Copywriter: Mike Burdick
Art director: Alex Schneider
Group Content Director: Kelly Spence
Content Director: Katie Wong Hee
Senior Broadcast Producer: Jade Rodriguez
Client: Blackmores
Senior product & brand manager: Ingrid Wietrzyk
Business development manager: Despina Lord
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