Unsolicited financial advice gets parodied in a gloriously over the top, cinematic commercial by Pitch Marketing agency and DONE Creative Company for QNB, the largest financial institution in the Middle East and Africa, featuring renowned Egyptian actor, Ahmed Helmy. In the 60-second spot, directed by Kean Pearce Shaw and produced by Boomtown Productions, Helmy is bombarded by questionable advice from friends, family…and even a taxi driver.
The commercial leads a full campaign, positioning QNB as the trusted financial partner in an unpredictable world.
The campaign is the third major collaboration between QNB and the creative teams at Pitch Marketing and DONE Creative Company.
The campaign kicked off with a series of teaser videos released on QNB’s social media channels a week prior to the official launch, highlighting the humorous build-up of unsolicited advice directed at Helmy.
Once the TVC debuted, additional content followed across multiple channels, including digital, social media, and on-ground activations. In social media, the focus turned to banking security, leveraging Helmy’s comedic flair to emphasise the importance of staying vigilant against dubious advice and situations. The approach aligns with QNB’s commitment to providing secure, reliable financial solutions to its customers, making financial matters simple, secure, and stress-free.
Credits:
Client: QNB Group
Senior Executive Vice President, Group Communications: Heba Al-Tamimi
Acting Executive Vice President Marketing and Communication, Group Communications: Wadha Al-Hail
Vice President Advertising, Group Communications: Maryam Al Baker
Lead Agency: Pitch Marketing
Project Director: Lilia Kechina
Producer: Anna Shimanogova
Managing Director: Oxana Belyaeva
General Director: Arif Zeyn
Graphic Designer: Lea Saliba
Arabic Copywriter, Associate Creative Director: Manar Munjed
Creative Agency: DONE Creative Company
Creative Directors: Dmitry Semenov & Alexander Alhimenkov
Production Company: Boomtown Productions
Director: Keane Pearce Shaw
Executive Producer: Daniel Kilalea
Producer: Zoey Gumbs/ Kholoud Osman
Director of Photography: Thomas Hole
Photographer & Social Media Films Director & DoP: Andre Boyakov
Post Producer: Mannu Singh
Editor: Neda Shair
VFX Supervisor & Visual Effects: Jamie Watson @ Heckler
Colourist: Fergus Rotherham
Music Composition & Sound Design: Luis Ortega González @ Isilik Studio
