Red Havas’ Public Affairs offshoot is just two months old and has been steadily growing its business since its inception. Following a number of new business wins, it has made a second senior appointment. Jacqui Munro (pictured above) brings her experience as a political and strategic communications advisor to the new entity.

She joins as 2IC to head of Public Affairs, Lawrence Muskitta, to continue to build the practice.

Munro will deliver crisis and issues management, corporate social responsibility and public advocacy campaigns for Havas Village clients and other organisations and brands seeking to manage external change and take a leading role in shaping public debate. She joins the Red Havas Public Affairs team from boutique public relations agency, Agenda C, where she worked with clients across banking, economic policy and education.

Munro has worked for former Prime Minister, Malcolm Turnbull, former NSW Premier, Gladys Berejiklian, and former Federal Member of Parliament and President of the Australian Medical Association, Dr Kerryn Phelps. She has also worked on national public advocacy projects, including as a media adviser for the successful 2017 Marriage Equality campaign. She is also an adept media commentator in her own right, and a regular contributor to ABC TV’s The Drum and ABC radio’s Spin Doctors programs.

  Lawrence said that Munro’s experience in public policy and media relations brought invaluable political perspectives and experience to the agency’s Public Affairs offering. “Diversity of thought is critical to finding innovative solutions to the challenges our clients face,” he commented. “With Jacqui on board, we bridge the political divide, bringing creativity and new ideas to the public discussion.”

Munro stated, “Developing a new Public Affairs offering with Lawrence and Red Havas presents the best of both worlds: The excitement of a fresh venture with limitless possibilities backed in by the strength of a respected industry player and a huge amount of talent to draw on. Starting in an Australian federal election year also brings a range of unique opportunities that we can maximise with our clients as the team grows.”