Red Havas has had quite an expansion. Havas Group’s PR, social & experiential arm has opened in Spain, Germany, China, Italy and France. The new teams will work with Red Havas offices across the US, Australia, Singapore, Vietnam, the Philippines, Indonesia, UK, and Dubai, to give giving clients access to programs across four continents.

“The team in Australia takes a lot of pride in seeing the brand continue to grow across the world. What started out as an Aussie success story, The Red Agency, as it was formerly known, was born in Melbourne 19 years ago. The growth of our Australian offices (Melbourne, Sydney and Brisbane) and now globally, is truly phenomenal,” stated Steve Fontanot, managing director of Red Havas Australia (above left). “I’ve had the great opportunity to work closely with James Wright over these last five years and am fortunate to now also work with Simone Gupta (chief executive officer, Havas PR Australia) and the leaders across the Red Havas world. We’re building something special, creating opportunities for our incredible people and client partners.”

“The combination of a global pandemic along with the political and social atmosphere of the last two years not only left a dramatic imprint on global society but has dramatically and permanently changed the way people around the world consume media and content,” stated James Wright, global chief executive officer of Red Havas and global chairman of the Havas PR Global Collective (above right). “We are now living in an era where consumption is more global, more diversified, more simultaneous and at higher volumes than ever before across platforms. In response to this, brand demand for seamless and integrated communications across multiple platforms and regions continues to grow at an exponential rate. This expansion better positions us to bring the future of PR and communications to our clients anywhere and everywhere.”

Since its launch in 2019 and subsequent Red Havas Health launch in 2021, Red Havas has worked with a Merged Media philosophy to grow, expanding its PR offering across the Havas Group. Key client wins over the past year include Jaguar Land Rover, Adidas, ManpowerGroup, Novartis, United Nations Refugee Agency (UNHCR), Skillsoft, Sportline, AU10TIX, Likewize, Far East Hospitality, Changi Airport Group, Beiersdorf (Elastoplast and Nivea) and Janison.

Red Havas will also enjoy the benefit of the backing of the world’s largest health network, Havas Health & You, under chief executive officer, Donna Murphy, and the global footprint and expertise of Havas Creative Group under its global chief executive officer, Chris Hirst. The consolidation will allow the network to operate in a unified way across its seven disciplines around the world: health and wellness, corporate PR and reputation management, technology and e-commerce, consumer & lifestyle, automotive & mobility, travel & hospitality, and internal communications.

The agency plans on further expansion throughout 2021-2022 and will partner with the other specialised Havas Group PR assets where needed.