Alexandra Bryant has become executive director – Sydney PR at Red Havas, a position that has been created for her. She will also join the agency’s national senior leadership team. Prior to joining Red Havas, she was managing partner and creative principal of Finchco Agency (formerly Map and Page), where she managed agency operations as well as new business, strategy and creative across all clients, including Westpac, Menulog, Fujifilm Instax, Mad Mex and Repurpose it. Bryant is also a non-executive director of Little Wings, an organisation that transports seriously ill children across regional and rural NSW.

In her new role, Bryant will lead the agency’s business growth and new business as well as its people and culture initiatives. She will be a senior advisor for the agency’s consumer, B2B and tech portfolios.

Alex was drawn to Red Havas’ unique culture and strong client roster. She explained, “Red Havas has long had a reputation for working with some of Australia’s best and biggest brands and brightest minds. The people-first approach, strong national leadership team and brave clients who strive to be meaningful in a sea of sameness was evident throughout the process.

“It is such an exciting time to join the business and work with Simone (Gupta) and Steve (Fontanot) to continue to grow our clients’ brands and strong culture with that signature Red flair.”

Simone Gupta, chief executive officer, Havas PR Australia, responsible for Red Havas, stated “Alex is a smart, fair and empathetic leader who is passionate about leading a people-first culture, and has a strong track record of successful integrated client work. Alex completes an exceptionally strong line-up across the Red Havas national leadership team in what is set to be a year of significant growth.”

Red Havas recently announced the appointment of Haylie Marchant to the role of executive director – Red Havas Brisbane. Marchant has also joined the Red Havas senior leadership team.