When Will Ferrell picked a fight with the entire country of Norway, in his Super Bowl ad for GM, Audi agency, Pol was quick to respond. Within a few days, the Viking among Vikings, proud Norwegian and Game of Thrones star, Kristoffer Hivju, went to air to calm Ferrell’s aggro. That’s uncharacteristic for a Viking (and very, very funny).
Hivju’s oil on troubled waters offer impressed not only thousands of viewers throughout the world but also the Webby Awards judges. Pol and Audi have won two Webby nominations in Real Time Response Campaign and Real Time Response PR. The campaign is one of the five best in the world in each category of nearly 13,500 projects entered from around the world. Pol and Audi are justifiably proud.
While The Webby Award is chosen by the Academy, The Webby People’s Voice Award is voted on by the public. Vote if you’d like the campaign to win, here: Real Time Response Campaign and here: Real Time Response PR.