It’s nice when a little agency has a big win. And it’s nice when an agency led by women supports its men. Pathfinder 23 is an interesting young Polish e-commerce agency, led by women that has just had a nice [read, very big] win.

The agency has been chosen by Coty as its global e-commerce partner. Pathfinder 23 will be responsible for end-to-end e-commerce services, from design to content implementation, across the whole portfolio of Coty consumer beauty brands – Bourjois; CoverGirl; Manhattan; Rimmel; Max Factor; Wella; Clairol; Sally Hansen; Adidas and Mass Fragrances.

The Coty account will be managed by Marek Rozycki, client service director, and Szymon Domzal, vice president and managing partner, who will lead the international client service team of 43 Pathfinder 23 e-commerce specialists.

Aurélia Hirsinger, Coty director of e-commerce – consumer beauty commented: “We chose Pathfinder 23 as their experience and forward-thinking approach to E-commerce makes a real difference. E-commerce is one of the crucial business areas we focus on globally, which is why we need a solid and flexible partner capable of delivering best-in-class solutions within such a dynamically changing environment.”

Domzal stated, “Our ambition is to take a two-step approach to shifting all Coty consumer beauty brands within the global E-commerce environment. We know it is possible in the spirit of a true partnership between Coty and Pathfinder 23. The first step is to create extraordinary e-commerce assets for all global brands. The second is to deliver excellence in execution in local markets.”

Pathfinder management, l-r: Szymon Domzal (VP/Managing Partner), Jaroslaw Przybyszewski (COO), Olga Adamkiewicz (CEO), Tomasz Waligora (Chief Strategy Officer), Julia Dziurbiejko (Managing Director), Michal Glapinski (Managing Partner), Marek Skladzien (Head of Design), Marek Rozycki (Client Service Director) and Kamil Przybyszewski (Client Service Director).