The annual PR World Awards rewards the world’s best in organisational performance, innovations, products and services, executives and management teams, public relations and marketing campaigns, and customer satisfaction programs from every major industry in the world.

Winning World’s Most Innovative PR Agency once is applause. Winning it twice in a row is a standing ovation. PPR Australia is World’s Most Innovative PR Agency of the Year at the 5^th Annual 2015 PR World Awards. It also won last year.

Over the last two years, PPR has broadened its capabilities across owned, earned and bought spaces. In the last year, this has meant bringing in new partners, building new technologies in house, and significantly restructuring the agency.

Richard Lazar, PPR chief executive officer, outlined what that entailed. “PPR has transformed itself to meet new market demands in an evolving consumer landscape.

“Our innovation has included strategic partnerships with media organisations that put content and consumer first, integrated social marketing initiatives, the development and launch of a multi-medium app platform Point Shoot Send (PSS) for crowd sourcing content and media distribution, and extending our bespoke publication practice into China.

“PPR has developed a creative and comprehensive national office network which meets the demands of government, corporate, consumer facing clients and branch network organisations across Australia and New Zealand.

“A newly established, modern matrix management organisational structure has ensured PPR breaks down traditional branch office silos and creates ideal cross-office and practice collaboration.

“The appointments of three directors responsible for innovation, talent and clients services supported by an ‘always on’ business model to ‘follow the sun,’ sees PPR Australia lead client strategy and service when the rest of the world is sleeping.”