Israelis pay hidden forex fees on every international purchase. Most people don’t even know they are paying the fee. Traditional banks charge up to 3% on each transaction. One Zero bank is the only Israeli bank that charges 0%.
Indie agency, Pressman Baruch, helped the bank to put the disparity in front of Israeli eyes by placing provocative stickers on thousands of e-commerce packages from Amazon, ASOS and AliExpress during the Black Friday-Cyber Monday buying frenzy – using international shipping packages as a media platform.
Credits:
Creative Agency: Pressman Baruch
CEO & Co-Owner: Nadav Pressman
Creatives: Oded Yeshayahu, Elad Green, Yuval (Tsuki) Zuckerman, Eran Baryo
Client Management: Noa Ariel, Asaf Fish, Yuval Bramli
Production: Segev Ginzburg, Hila Ben Yaakov
Strategy: Avshalom Tulipman
Client: ONE ZERO Digital Bank
CMO: Nirit Ben-Kish
Marketing Communications Manager: Miri Melamed
