Even by music video standards, Coldplay’s new music video is visually outstanding.
The Dali-esque fantasy for Up&Up, Coldplay’s third track on the album album, A Head Full of Dreams, was co-directed by Gal Muggia and Prettybird’s Vania Heymann.
And it has already had nearly 5 million views in its first 48 hours on YouTube.
Vania Heymann and Gal Muggia commented, “All we can say is that it was a great honor and pleasure to create this video for Coldplay. On paper, this concept felt abstract and unclear, so we would like to thank Coldplay for believing in our vision and running with it. We would really like to thank all of the wonderful and talented people who have worked so hard throughout this long journey. We were inspired by many collage artists, past and present. Hopefully the images do the rest of the talking.”
Israeli director, Vania Heymann, made a name for himself with his interactive video for Bob Dylan’s 1965 track, Like a Rolling Stone, which has had 22.6 million views…
…and for his witty Walking Contest film.
Both were featured in the Saatchi & Saatchi New Directors’ Showcase at Cannes Lions International Festival of Creativity in 2014. Heymann was also one of 25 directors invited to create a short film for the Saatchi & Saatchi 25×25 film which premiered at Cannes Lions in 2016 to mark a quarter century of the New Directors’ Showcase.
Read Vania Heymann’s bio here.
Credits:
Coldplay Up&Up by Parlophone Records
Directors: Vania Heymann & Gal Muggia
Coldplay creative director: Phil Harvey
Band management: Dave Holmes & Mandi Bursteen
Parlophone video commissioner: Sam Seager
Production company: PRETTYBIRD UK
Executive producers: Juliette Larthe & Nathan Scherrer
Director’s representative: Joceline Gabriel
Producers: Natan Schottenfels & Juliette Larthe
Production coodinators: Laura Thomas-Smith & Cheyenne Miller
Editing: Gal Muggia
VFX by: Vania Heymann & Gloria FX
Cinematography: Roman Linetsky, John Schmidt & Vania Heymann Colour & title Design: Tal Baltuch
Additional VFX: Amit Chachek & Gil Gavish at Real Motion
Sound design: Shlomi Attias
New York Crew
Production supervisor: Christina Woolston
Production coordinator: Doug Smith
Kiev Crew
Production company Ukraine: Radioaktive Film
Executive producers: Sasha Bevka & Darko Skulsky
Producer: Ole Yakovleva
Production manager: Nick Semko
