Campaign stories about connection, especially connection through phones, tend to have a sad premise and a resolution that triggers tears as much as happiness. Publicis Conseil and Orange’s contribution to this year’s Christmas ad collection is a gift of pure joy and welcome humour. Add in a grandpa who knows how to use a smartphone and the breaking of the “mould” is almost complete.
The final touch is a story in which online and offline work together. Now Orange’s version of connectivity is complete.
The 60-second hero commercial was directed by Vincent Lobelle via Iconoclast and will be accompanied by digital content created by Marcel, in which the grandfather will help promote special offers, as well as a “unicorn” filter available to users on Instagram and Facebook. These will be supported by press and outdoor ads, produced with set designer, Solinne D’Aboville, and photographed by Vincent Dousserez. Each resembles a miniature theatre set, echoing the film’s handcraft theme.
Credits:
Creative Agency: Publicis Conseil-Paris
Chief Creative Officer: Marco Venturelli
Creative Director: Fabrice Delacourt
Copywriter: Benjamin Sanial
Art Director: Raphael Halin
Account Management: Marie Wallet, Anne Dauvé, Adrien Roux, Sherelle Ramire & Arno Duchemin
Strategic Planner: Damien Sabatier
TV Producer: Benjamin Auberdiac
Production Company: Iconoclast
Director: Vincent Lobelle
Producer: Domitile Laurens
Producer-Director: Lien Moulin
Photography Director: Matias Boucard
Production Designer: Andy Kelly
Designer: Reem Kuzali Zanoli
Post Production: Prodigious
Post-Production Director: Franck-Hervé Marc
Editing: Cyril Nakache
Colour Grading: Arthur Paux
Sound Production: Joel Tessonneau
Music & Experience Director: Vrej Minassian
Music: Nino Rota and his Orchestra
Digital Agency: Marcel
Creative Director: Xavier Le Boullenger
Creatives: Jules Perron & Gregory James; Benjamin Sanial & Raphael Halin; Thelma Cherpin
Account Management: Eric Guillot & Estelle Littaye
Technical Team: Eva Castrillo, Flavie Parize
Artistic Team: Caroline Delhoume, Vincent Laugier & Alain Vuarchex
Art Buying: Flore Silberfeld
Producer: Sandrine Martin
Set Designer: Soline D’Aboville
Photographer: Vincent Dousserez
Production: Malik Kinde
Client: Orange
Client Team: Gaëlle Le Vu, Quentin Delobelle, Annabel Salesa, Ombline Thomine-Desmazures, Caroline Fortabat, Laurence Pagny, Jean-Philippe Francisco, Marie Treguier, Sylvie Legoc, Bruno Royer, Kadija Hemici & Emmanuelle Issartelle
