Astronaut, Eva, loses herself in an unexpected choreography set to energetic, upbeat music – in the midst of her mission on the Moon – giving herself over for a few moments to music and dance, in a pure moment of joy and letting go. It’s a spectacular story, deeply human and impossible to ignore.

Through this deliberately offbeat story by Publicis Conseil, brought to the screen by Hamlet directors, Julien and Quentin, Orange chooses exaggeration as a creative device to illustrate a simple conviction – its network has never stopped pushing back its boundaries. The campaign is a way of picturing the ambition for innovation that drives the brand, and the new possibilities opened up by satellite technology. The work also extends the run of Orange’s international campaign devoted to what has always set it apart – the quality, reliability and innovative power of its network. True to its signature, Orange is here, the brand underlines its ambition to let everyone stay connected everywhere, in the moments that matter, today and tomorrow.

The campaign aims to reinforce Orange as a network that keeps pushing the limits of technology ever further to deliver ever more connectivity, while always remaining in service of what matters most – human connections.

The campaign, that launched on June 28, is being aired again in France in a new wave, with a full media plan including TV, YouTube, SVOD platforms, social media, as well as press and outdoor advertising.

Already broadcast in Moldova and Poland, the campaign is able to adapt to different European markets while retaining the strength of its creative idea. It will also continue to roll out in 2027 in other European countries, extending its reach beyond the French market. 

Credits
Client: Orange Corporate
Client Team: Caroline Guillaumin, Anne Imbert, Severine Nubel, Christelle Le Rouzic, Christian Bony

Agency: Publicis Conseil
President: Agathe Bousquet
President in Charge of Creation: Marco Venturelli
Creative Directors: Romulus Petcan & Gabriel Gherca
Copywriter: Benjamin Sanial 
Art Director: Raphael Halin
TV Producer: Tanya Kozlova
Account Team: Anne Dauvé, Emilie Jeanneau, Clara Lignières, Lyne Abi Nader, Aicha Ben Fadhel 
Strategic Planners: Sophie Caron, Lilian Leccia
Print Production Director: Sandrine Martin

Production: Hamlet
Directors: Julien & Quentin
Director of Photography: Antoine Cormier
Executive Producers: Clément Martorell, Marie Archambeaud
Producer: Elsa Philippe
Local Executive Production: She Films
Local Executive Producer: Minja Jovanovic
Production Manager: Maxime Bouyer
Production Coordinator: Jeremy Crozet
First Assistant Director: Tina Fratnik
Production Designer: Lucie Beauvert
Stylist: Ursa Grahovac
Casting Director (France): Teodora Doslov
Dancer: Sarah Nait Hamoud
Post-production: Monumental
Head of Post-production: Zoé Deurloo-Maka
Post-production Producer: Célestine Gonzalez
Post-production Producers (Hamlet): Léa Török, Pierre-Yves Pruneau
Editor: Vincent Fleischmann
Colourist: Arthur Paux
Kinescope Laboratory: Cinelab Film
Sound Post-production: Prodigious
Sound Producer: Joel Tessonneau
Sound Engineer: Olivier Vehert
Business Affairs :
Florian Izquierdo, Agnes Bellec, Violaine Genion Carre
Legal: Juliette Jacoud
Music : “Here Comes the Hotstepper – Heartical Mix”, performed by Ini Kamoze
(P) 1994 Columbia Records, a division of Sony Music Entertainment