Many brands have attached themselves to stories about family bonds but the world never tires of them and the emotions they generate never fade. This new one, by Publicis Conseil for Renault Clio, the story of a single mum and her son, makes you smile, laugh and cry. And the Renaults that play a supporting role in this story show off their reliability and suitability – to a market that is rarely targeted by car brands. The campaign also quietly highlights the evolution of the Renault Clio since its launch in 1990 as it launches a hybrid model.

The film, The New Chapter of a Great Story, directed by Sebastian Strasser, launched on August 23 in France in its long format version (3 minutes) before it extends to the rest of Europe.

Credits                

Agency: Publicis Conseil 

Co-President: Marco Venturelli

Creative Director: Marcelo Vergara

Art Director: Jean-Baptiste Blandin

Copywriter: Thibault Froment

Producer: Sarah Bouadjera

Account Management: Jean-Guy Saulou, Guillaume Foskolos, Filippo Dell’Osso, Grégoire Verdet, Marie Blineau, Louise Bolzinger, Jérôme Goldman, Hortense Amis & Chloé Frappereau

Production Company: Grand Bazar

Director: Sebastian Strasser

Producer: Gaetan Le Goff

Production Manager: Renaud Jaget

Post-Production: Prodigious

Co-President: Christopher Thiery

Post-Producer: Vincent Bordier

Sound Producer: Boris Jeanne

Business Affairs: Romain Busnel

Music: A Caged Bird-Imitations of Life ft. Roots Manuva

Composers: Jason Swinscoe, Rodney Smith & Dominic Smith

Publisher: Just Isn’t Music

Label: Ninja Tune

Client: Renault

Advertising Management: Carine Gailliez, Hortense Isnard, Julia Norbert-Papin, Laurence Hertzberg, Julie Savoure, Xavier Martinet, Isabelle Fossecave & Giovanni Costa