Life can confront you with some unexpected changes. And Publicis Conseil has used this to show off its entire range.
In the ad, a man drives his Renault through a series of barriers, each of which represents a major milestone that changes his life. On the other side of each barrier, he drives a new Renault.
Of course, if that were all there was, the ad would be pretty dull. Man falls in love, has child and so on.
Publicis Conseil didn’t create a boring ad.
Watch what happens:
The campaign is running on TV, digital, OOH and DOOH in France before it extends globally.
Credits:
Agency: Publicis Conseil
Executive creative director: Marcelo Vergara
Art director: Cecilia Astengo
Copywriter: Malobi Dasgputa
Producer: Jean-Luc Bergeron
Account management: Patrick Lara, Charlotte Baudry, Adrien Dumont, Karim Ben Hamida & Nathalie Bousquet
Strategic planners: Filippo Dell’Osso & Neil Tamzali
Production company: Henry
Director: Martin Werner
DoP: Paul Gilpin
Producer: Jean-Luc Bergeron
Post production & print production: Prodigious
Music supervision: Too Young
