Publicis Italy & Barilla: Playlists to make your pasta perfect

What a wonderful way for Barilla to cement its role in every kitchen. Barilla and Publicis Italy have developed a Spotify playlist of music whose duration corresponds to the cooking time of the brand’s most loved pasta shapes. The Playlist Timer also underlines Barilla’s understanding of what everyday cooks want and need.

The eight playlists, ranging in length from 9 to 11 minutes, have been created by combining the four most popular music genres in Italy (pop, hip hop, indie and hits from the past) with some of Italians’ most loved pasta shapes (spaghetti, linguine, fusilli and penne rigate). Each is an original cover, created by Italian artists of international calibre – Emiliano Ponzi, Van Orton, Alessandro Baronciani, Mauro Gatti, Carol Rollo, Nicola “Nico189” Laurora, Fernando Cobelo and Andrea Mongia.

The names of the playlists that characterise the musical selection are also fun (because cooking with Barilla can be): Mixtape Spaghetti, Boom Bap Fusilli, Pleasant Melancholy Penne, Moody Day Linguine, Top Hits Spaghetti, Best Song Penne, Timeless Emotion Fusilli and Simply Classics Linguine.

Within them are the most played tracks on Spotify for each genre, along with some lesser-known tracks. The tracks within the various playlists will be updated cyclically to include new hits and offer variety to those who use them.

The branded playlists are a hug from Barilla to those who see cooking as a form of art and entertainment and who will take advantage of the cooking minutes to listen to good music, entertain themselves and stop worrying about cooking time. When the music stops, the cooking is complete and perfectly al dente.

Here are the playists:

Credits:

Agency: Publicis Italy
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Executive Creative Directors: Riccardo Fregoso & Stefano Zanoni
Creative Supervisor: Roberto Ardigò
Digital Art Director: Mattia Leporale
Digital Copywriter: Jacopo Trotta
Global Client Service Director. David Pagnoni
Group Client Service Director: Federica Papetti
Account Manager: Dario Gambera
Head of Social Client Services and Strategy: Alessandro Bochicchio
Chief Strategy Officer. Bela Zienman
Strategy Director: Monica Radulescu
Senior Strategist: Margherita Tuvo
Head of Production: Francesca Zazzera
Senior Producer: Alessio Zazzera
Art Buyer: Caterina Collesano