Renault UK has shown that it has a wicked sense of humour and Publicis London, a keen eye for relatable ideas, in their fun campaign for the Scenic E-Tech 100% Electric model. The partners have launched the first-ever Relationship Breakdown Cover, promising purchasers of the recently launched model “marital bliss” or their money back.
The special cover responds to recent research by Renault UK that found over a fifth (21%) of Brits say taking the wrong direction causes the most arguments between them and their partner in the car, followed by 20% who say it is due to the way their partner drives. The survey also revealed that the top three car features that help improve moods are comfortable seats (42%), a great sound system (26%) and lots of space for everyone (26%).
The results led to Renault declaring the Scenic, already voted Car of the Year by an international panel of 58 judges from 22 countries back in February, as the perfect family car. To demonstrate how confident Renault is that the car meets all the criteria to finally end ‘car-guments’ – including comfort, space, and a top of the range sound-system – the brand will offer married retail cash buyers a money back-guarantee if they split before the end of 2024.
Publicis London’s Relationship Breakdown Cover campaign is running across the UK. The offer is valid for all purchases of a Renault Scenic made between January 1 2024 and December 31 2024.
Noel Bunting, chief creative officer, Publicis London, commented, “We’ve all been there – from back seat drivers to getting lost, couples aren’t always in harmony in the car. This unique campaign proves just how confident Renault are in their Scenic model and its ability to bring joy to family life.”
RELATIONSHIP BREAKDOWN COVER (RBC) TERMS & CONDITIONS
(ALSO AVAILABLE AT RETAILERS ON REQUEST)
- The Relationship Breakdown Cover (“RBC”) guarantees that if you suffer a Relationship Breakdown (as defined below), you will be entitled to return your Renault Scenic on the terms set out here.
- The RBC is only applicable for purchasers of a Renault Scenic as an individual personal purchase from our Authorised Renault Dealer Network (excluding fleet purchases, corporate ownership or ownership through an employee benefits scheme), between 1st January 2024 and 31st December 2024, for cash (purchasers on any form of finance, including hire purchase, Personal Contract Purchase (PCP) or Personal Contract Hire (PCH) are excluded).
- Relationship Breakdown means either a Divorce, or the dissolution of a Civil Partnership.
- To evidence a Divorce you must provide a Decree Nisi, stamped by a competent Court dated at least one (1) month after the purchase of your Renault Scenic, and a Decree Absolute stamped by a competent Court and dated between the Decree Nisi and the 31st December 2024 and with a name identical to the name of either partner on your Renault Scenic sales contract purchased between 1st January 2024 and 31st December 2024.
- To evidence the termination of a Civil Partnership, you must produce a dissolution Conditional Order, stamped by a competent Court, dated at least one (1) month after your purchase of your Renault Scenic, and a dissolution Final Order, stamped by a competent Court and dated between the Conditional Order and the 31st December 2024 and with a name identical to the name of either partner on your Renault Scenic sales contract purchased between 1st January 2024 and 31st December 2024.
- On return of your Renault Scenic vehicle, you will be refunded the full cash price you paid for the vehicle on the date of return, less any reasonable additional retention of moneys for any damage to the vehicle (including removal of stickers and damage to the wheels and interior) beyond reasonable wear and tear for the time you have owned the vehicle.
- Non-transferable.
- This offer can only be redeemed for one vehicle per Divorce or dissolution of Civil Partnership.
- We reserve the right to withdraw or amend this offer at any time.
Credits:
Client: Renault
Creative Agency: Publicis London
Chief Creative Officer: Noel Bunting
Designers: Ryan Connolly, Michael Damasco
Planners: Gareth Evans, Joe Percy
Business Lead: Paul Matuszczyk
Account Team: James McGrath, Maggie Forest, Ana Tanase
